Ishan Gupta
Ishan Gupta

Why Businesses Should Use AI in Custom App Development?

AI in custom app development is the new power.

Have you ever thought how your mobile app will stand out in today’s competitive market which is already filled with 8.93 million apps?

If you want to leverage the power of mobile apps to uplift your business to the next level, having a mobile app idea isn’t enough. As innovation in smartphone and user experience is advancing, the need for a user-centered approach is now critical.

You can’t just follow a popular example and launch your app like that one only. Today, user expectations have increased. They now look for personalized experiences, fast performance, and creative features in mobile apps. Many business founders often tend to go with standard mobile app solutions.

However, later, app owners often struggle with generating even the required business revenue. That’s because their apps lack uniqueness and user-centric features. As a result, on a long-term scale, getting the app on the top becomes a challenging task.

And this is where custom app development comes in. With custom mobile app development approach, startups and businesses can not only penetrate their market or niche effectively but also achieve sustainable growth on a long-term scale. How?

If you are planning to build an app, here we will be discussing why you should use artificial intelligence in custom app development. By the end of this blog, you will learn many useful things that will help you to make a unique and successful app.

“The key is not to force [AI] intelligence on people. We have to simplify it for people to understand what it is.” – Fei-Fei Li, Stanford University

So let’s dive into

What is Custom App Development?

Custom app development is the process of creating mobile applications tailored to meet specific user requirements. Unlike off-the-shelf or pre-built app solutions that are designed to serve a broad range of users, custom app development involves the creation of a unique and bespoke mobile application.

This development approach addresses the unique challenges and goals of a specific user group or business domain. It allows businesses and individuals to overcome the limitations of standard app solutions. And allow them to create apps that perfectly align with the business owner’s specific needs and goals.

Impact of AI in Mobile App Development: What Current Data Says?

Artificial intelligence technology has drastically affected the mobile app development market. Traditional app development usually relies on manual programming and development efforts. This not only increased the cost but also the timely delivery of the app.

But with the integration of AI in mobile app development process, developers now have better capability to build more powerful apps. Google Home, Alexa, Siri, Dualiongo, Snapchat, Sephora, Netflix, and many others are great examples that have successfully leveraged the power of AI technology in their mobile apps.

This is because AI brings a lot of advantages to mobile apps. AI-powered mobile apps have advanced functionalities to perform complex and intelligent actions. Therefore, it empowers mobile apps with high-end features which is generally not possible with conventional technologies.

At present, when user experience and personalization are increasing, AI helps app owners and developers meet current user needs and market trends. Therefore, the demand for custom mobile app development services is expanding. startups and businesses hire mobile app developers dedicatedly to build custom mobile apps using AI to leverage ongoing trends.

According to Allied Market Research, the global mobile artificial intelligence market is projected to surpass $84 Billion by 2030.

The North American Intelligence (AI) market is estimated to attain $731.8 Billion by 2032. More businesses today look for top mobile app development company in USA to build apps for various business purposes.

So, seeing these staggering market statistics, it is evident how substantially AI has impacted the mobile app development sector.

Role of AI in Custom Mobile App Development

Artificial intelligence is an advanced and complex technology. It enables a software application or system with human intelligence-like capabilities. In mobile app development, AI works in several innovative ways. When you implement AI in mobile app development, it empowers the apps with advanced abilities. Custom app development involves a specific and pre-defined development approach.

So using AI in custom app development empowers developers to create intelligent, user-centric, and adaptive applications. Hence, the role of AI mobile app development extends to various aspects.

1. Data Analysis and Insights

AI algorithms can analyze large datasets quickly and extract meaningful insights. In custom app development, this capability enables the mobile apps to understand user behavior, preferences, and patterns. It also allows developers to make informed decisions about app features and further improvements.

2. User Personalization

Artificial intelligence supports the implementation of personalized user experiences. With the help of AI, custom apps can easily use machine learning algorithms to analyze user data. The apps can also provide tailored content, recommendations, or features based on user preferences, and historical interactions.

3. Natural Language Processing (NLP)

NLP (Natural Language Processing) is a subset of artificial intelligence. It enables computers to understand, interpret, and generate human-like language. In custom app development, NLP is integrated to enhance user interactions and enable features like voice recognition, chatbots, and language translation.

4. Automation and Workflow Optimization

It is one of the most important roles of AI in mobile app development. AI replaces repetitive tasks with automation. Mobile app developers deploy intelligent AI algorithms in mobile apps to streamline business processes. As a result, this integration provides workflow optimization, task automation, and intelligent decision-making. In addition to this, custom apps also get improvement in overall efficiency and reduce manual effort.

5. Predictive Analytics

Staying at the forefront in the competitive market is always a great challenge for app owners. In this case, AI in mobile app development plays a significant role. Artificial intelligence comes with predictive intelligence ability. AI-powered mobile apps have the ability to predict future outcomes based on historical data.

In custom app development, predictive analytics allows the app to forecast user behavior, demand for specific features, or potential issues within the application. This proactive approach helps mobile app development companies and developers to address issues before they become critical.

6. Image and Speech Recognition

Artificial intelligence allows custom mobile app development company to leverage AI technologies like computer vision and speech recognition functionalities into custom apps. AI is not just limited to data processing or automation. This is an advanced-level technology. So, its role in mobile app development goes beyond traditional abilities.

For example, with AI, custom mobile apps can utilize image recognition features to identity verification or object detection. And speech recognition to enhance accessibility and voice-controlled functionalities.

Benefits of Using AI in Custom App Development For Businesses


Using artificial intelligence in custom app development brings plenty of benefits. From enhancing user experience to unlocking advanced functionalities, AI empowers mobile apps with tailored and unique abilities to perform nicely. So, let us explore its benefits and understand why businesses should ultimately use AI in custom app development.

1. Enhanced User Experience (UX)

AI acts as a personalization engine. It analyzes user data, including behavior, preferences, and past interactions, to tailor the app experience to each individual. Imagine a shopping app that recommends products based on browsing history or a news app that curates content based on reading interests. This personalized touch fosters user engagement and satisfaction. As a result, it motivates users to back for more actions.

2. Predictive Magic

AI-powered custom apps can anticipate user needs and proactively offer suggestions. For instance, a travel app can recommend hotels based on upcoming flights. Or a fitness app can suggest workouts based on activity levels are just a few examples. With such capability, custom apps can elevate user convenience and create a sense of intelligent assistance within the app.

3. Intuitive Interface Design

Artificial intelligence technology also helps in creating user-friendly app designs. AI-based custom mobile apps can analyze user interactions to identify pain points. They can find out potential areas for improvement in the user interface (UI). Thus, the data-driven approach provides a more intuitive and user-friendly design. And also minimizes frustration and maximizes user flow within the app.

4. Streamlined Development Process

AI-powered tools automate repetitive coding tasks. These tools free up developers from repetitive tasks and allow them to focus on complex functionalities and innovative features. Through intelligent code generation and automated testing, AI expedites the custom app development process. This, as a result, leads to faster time-to-market and reduced costs.

5. Data-Driven Decision Making

Throughout the development lifecycle, AI analyzes project data to identify potential risks and areas for improvement. AI-powered custom apps can collect user data more proficiently. So, with this data, custom apps allow app owners to make informed decisions based on real-time insights. Hence, it supports having a more efficient and optimized development process.

6. Intelligent App Functionality

AI helps custom mobile apps unlock a world of possibilities. With this technology, your app has the liberty to leverage intelligent features like chatbots for enhanced customer service, voice recognition for hands-free interaction, or image recognition for augmented reality experiences. These features not only enhance user experience but also create a unique and valuable app proposition for businesses.

7. Advanced Mobile App Security

Artificial intelligence technology helps in developing robust security protocols and features. With AI & ML, mobile app developers can deploy smart ML models in custom apps and enable automated security functionalities. AI & ML-powered apps can proficiently detect and prevent fraudulent activities within the app. This not only protects user data but also fosters trust and a secure environment for users to interact within the app.

8. Competitive Advantage

It is one of the top advantages of using AI in custom app development, Startups and businesses can hire AI app development company to build innovative app solutions. AI-driven applications can offer unique features, better user experiences, and more efficient workflows, setting businesses apart from competitors in the market. Thus, it could enable them to take a competitive edge over their competitors.

Top Examples of AI-based Custom Apps


The dominance of AI in mobile app development continues to grow. As innovation and user expectations are increasing, businesses today are highly interested in using AI to transform their apps. There are many examples in the market of how using AI many famous apps have witnessed huge growth. Below we have shared some of the most famous examples that successfully leveraged AI in custom mobile apps.

1. Netflix

The entertainment giant employs a sophisticated AI recommendation system that analyzes user viewing history, ratings, and search behavior. This allows them to suggest personalized content recommendations for each user. As a result, it significantly boosted user engagement and satisfaction.

2. Starbucks

This famous mobile app utilizes AI to predict customer preferences and personalize orders. Based on factors like past purchases, time of day, and location, the app suggests customized drinks and food items. This not only streamlines the ordering process but also creates a sense of anticipation and loyalty among customers.

3. Nike Adapt Huarache

The iconic shoe brand also leveraged AI in its app. Their app utilizes embedded AI technology to automatically adjust the fit to the wearer’s foot. Its sensors in the shoe collect data on pressure and movement. Then, an AI algorithm adjusts the lacing system to provide a personalized and comfortable fit for each individual.

4. Sephora Virtual Artist

Sephor is one of the leading beauty brands in the world. Their AI-powered app allows users to virtually try on makeup using their smartphone camera. By analyzing facial features and preferences, the app suggests suitable makeup products and shades. As a result, it enhances the customer experience and drives sales within the beauty industry.

5. Prisma

It is a popular photo-editing app that applies artistic styles to user-uploaded photos. The app uses neural networks and deep learning to transform images into artworks. It basically takes ideas from famous painters and demonstrates the creative potential of AI in custom applications.

Concluding Thoughts

To conclude, as mobile app technology continues to advance, the demand for innovation and user-centric experience is set to reach new heights. From startups to big brands, every business size is successfully leveraging the power of artificial intelligence in their custom apps.

Being a business owner, if you are also planning to build a unique app equipped with AI features, it is advisable to consult a professional custom app development company that specializes in building AI-powered mobile apps.

And RipenApps is one such reliable destination for best-in-class custom app development services. We have the industry’s top-qualified developers and AI specialists to build business-oriented mobile apps.


Connect with us to discuss your Project.

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Ishan Gupta

Ishan Gupta

CEO & Founder

With a strong belief that inclusion of mobile technology and digitalisation of processes for any individual or a business will help them to ease their life so that they can be more focused on their Core Business functions, with this intent and an experience of 6+ years our service ranges from consultancy to build next-generation mobile applications for Entrepreneurs/Startups to Enterprise Businesses. Our goal is to provide optimum quality services to our clients at the best reasonable price in the market.

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