Ishan Gupta

An Exclusive Netflix App Development Guide: History, Features, Road Map & Strategy

Think of it- ‘What would you do if you had an exhausting Day/week at the office’? You would want to spend your time with a free mind and want to relax & spend some quality moment with your close ones while watching the series that you like with coke and some popcorn. Now with all the latest technologies that are available for gadgets like Smartphones, as well as Smart TVs, is an excellent mode of entertainment. In the world full of entertainment, stream on “Netflix” and Chill.

Video streaming app like Netflix has changed the outlook on how users view visual media. The switch that users have made from traditional media to digital is the one that has moved to mobile and has created a category that is now accepted by millions of users, worldwide.

In this article, we will be looking into video streaming app market, and provide a complete guide so that you can create a name in the video on demand app development industry. Join us on the way of knowing inside-out of Netflix- a leading video streaming app.

Video Streaming App Market Exclusive Coverage:

Online video consumption is one of the most popular internet activities globally. According to a recent survey & forecast, the number of online video viewers will amount to 236 million users in 2020, up from 213.2 million in 2016.

Video Streaming App Market Exclusive Coverage

This was about the online video streaming app market exclusive coverage now, to get everything covered in this complete Netflix guide, let us start with the roots and then move to the other segments related to Netflix.

What Is Netflix Exactly?

The clear answer to this question is that Netflix is an online streaming service that empowers its end-users to watch a wide scope of visual content, which includes movies, TV shows, documentaries, etc.

To improve comprehension of the services that were at first given by Netflix, how about we investigate the historical backdrop of Netflix and how it began.

Netflix’s Origin: How It All Started

This invention happened when Marc Randolph & Reed Hasting were in a dilemma of what kind of the business they wanted to start. Randolph just had a focus to start something with online technology.

The incident occurred with Hasting when he ended up paying $ 40 giving back to the rental movie after the due date.

This gave birth to Netflix as a DVD rental company in the year 1997 based in Scotts Valley California.

This was the first step of the success story of Netflix.

Now have some more…

Most Important Netflix’s Milestones:

An Exclusive Netflix App Development Guide: History, Features, Road Map & Strategy

Here is the list of some of the key milestones that occurred during the timeline of Netflix’s growth:

In 1997-  Reed Hastings along with software executive Marc Randolph co-founded Netflix to provide online movie rentals.

In 1999- Netflix debuts its subscription service, which offered unlimited DVD rentals with one-month low pricing.

In 2000 – Netflix introduces a personalized movie recommendation system, which collects its members’ ratings/reviews to predict choices for other members accurately.

In 2002- The company created its initial public offering (IPO on Nasdaq under the ticker “NFLX” with over 600,000 members in the US.)

In 2007- Netflix introduces online streaming, which allowed its users to watch television shows and movies on their personal desktops instantly.

In 2009-  The company partnered with consumer electronics organizations to stream on the devices including  PS3, Internet-connected TVs, and other Internet-connected devices.

In 2010 –  Netflix was available on the Apple iPad, iPhone and iPod Touch, the Nintendo Wii, and other Internet-connected devices.

In 2014 –  Netflix garnered 31 Primetime Emmy nominations including outstanding drama series, comedy series and also documentary or nonfiction special for “House of Cards,” “Orange is the new black,” and “The Square” respectively.

In 2016 –  Netflix launched in 130 countries bringing their global entertainment service to 190 countries across the globe.

In 2017 –  Netflix wins its very first Oscar, with The White Helmets for the Best Documentary Short Subject.

In 2018 – Netflix wins another Oscar for Best Documentary Feature for Icarus.

Gaze the Facts and Stats of Netflix:

The average measure of video users watch on Netflix every week is 1 billion hours.

70 % of Netflix’s users watch binge-watch shows.

30 % of Netflix’s users are there who shares their account credentials.

The average number of Netflix viewers per subscriber is 2.5 viewers.

The average amount of Netflix subscribers pay per hour of content viewed is $0.20.

The estimated amount of ads Netflix users avoid by watching it is 160 hours of ads per year.

Let Us Discuss The Uniqueness Of Netflix:

The uniqueness of the product directly depends on its growth rate, how the product is collecting popularity on the scale of success rate.

Let us have a look at the growing rate of Netflix’s popularity…

In 2018, Netflix felt free to outperform the desires set by Wall Street by picking up a sum of 6.96 million subscribers in the range of a quarter of a year. Aside from this, the organization brought the total number of its domestic (US) universal audience for 137.1 million by the end of the third quarter of the previous year.

Amazon Prime Video and Hulu are two of the broadly known contenders of Netflix that are always coordinating new features to beat one of the most established online streaming services. There’s no denying the way that Netflix realizes how to advertise its item while staying aware of the evolving patterns.

An incredible case of this is the entire idea of ‘Netflix and Chill,’ which got the breeze in mid-2017, and it is as yet a slanting slang to this date. Likewise, the organization has begun to create its films, and TV appears under the name of ‘Netflix Originals.’ The association’s rivals are currently trailing this way too.

Challenges Overcome By Netflix:

To give a fierce competition to the studios like Disney, Netflix acquired ‘Mini Marvel’ of its own and signed a massive contract with the famous television makers like Shonda Rhimes and Ryan Murphy in the onset of 2017.

The current focus lies in the building up of franchises for the property like ‘Carmen SanDiego’ or ‘Stranger Things.’

Challenges were…

Challenge 1: The Blockbuster’s Goliath

Netflix’s Overtake:  Beats it like a David and becomes the largest video-store chain in the US

Challenge 2: The cable companies

Netflix’s Overtake: Launched a unique library of the on-demand movies and TV shows available at a flat and low monthly fee.

Challenge 3: HBO giving a fiercely competitive fight

Netflix’s Overtake: Launched its streaming services

Challenge 4: Cinema success

Netflix’s Overtake: Straightly sending the movies to streaming and releasing more and more movies than that of other studios.

The Power Lies In Your Hands

How to Create Your Own Movie Streaming App like Netflix

About more than 10 billion hours are spent every year by users during movie streaming on Netflix like the app.

As the prominence of apps like Netflix and Hulu is rising, an ever-increasing number of individuals are getting to be mindful of the job of such video streaming apps. What’s more, the fascinating part about this is the development of digital media consumption is becoming exponentially in recent years.

It was even announced by App Annie in the year 2017, that the number of inhabitants in TV viewers spent more than 10 billion hours gushing the best ten video/movie streaming apps in only a range of a year. This immense number justifies itself with real evidence and goes about as a noteworthy purpose for the way that numerous organizations are presently anticipating making their movie streaming app like Netflix.

Why Is Movie-Streaming Apps Like Netflix Needed?

If we take a gander at present-day situations, a more significant part of individuals likes to invest their free energy doing the only marathon watching their preferred shows. What’s more, one of the expressions that turned out to be exceedingly well known in the year 2018 was ‘Netflix and Chill’ since individuals consider it as their preferred time to complete a movie long distance race with their loved ones.

The requirement for such spilling services has now turned out to be inescapable; however; the reason question here is ‘What is the fate of streaming apps? The above chart features the ascent of video streaming apps in the up and coming years. According to the report, it has been anticipated that before the years over 2021, the total worth of video streaming apps will be more than 10,691 million U.S. dollars.

Working Of Video Streaming App Like Netflix

Netflix app offers a subscription service that allows users to watch movies and TV show series on many different platforms. Today, it is also the most significant on-demand video service with a massive database filled with hundreds and thousands of movies of all genres.

By paying a monthly fee, users can enjoy an unlimited supply of their favorite shows and films; this is the central part that keeps the users highly engaged in the content that is provided by Netflix. This video streaming app is compatible with a wide range of devices on different OS (Operating System) which also includes Smart TV, Windows Phone, iOS, Android, PC, and Mac OS.

The Netflix app for PC can be easily downloaded from app stores, the first of this mobile live streaming app can be availed for free, but after the trial period is over a fixed fee is required per month. Once the monthly subscription is automated, the purchases are then integrated into the app itself.

Systematic Instructions to Build a Netflix App

The whole procedure of mobile app development of a video streaming app like Netflix can be isolated into a couple of steps, which are:

Stage 1: Strategize the Process

About strategizing the process, the correct method to do as such is by following a well-ordered methodology like:

Pinpoint your Specialty: There is no requirement for you to build up an application that is for everyone so why not be explicit with your specialty? Finding your specialty is the absolute first thing that you ought to do as it will control you the path for the following stages of the procedure. You can begin by searching for answers to addresses like what sorts of films or TV projects should your mobile application comprise of?

Make the Content: Once your content is finished, you would then be able to proceed onward to the following stage, which is to make content for your video streaming app. The content of your services will be the establishment on which the app will keep on developing, so be cautious about what content you construct. The following thing to remember is the customary content updation and consistency of the services.

Customize the Service: Under no conditions, you ought to be the one that duplicates or clones the style idea of another service since this will make deterrents for your web app in the digital media industry. Consider a digitized style for your app that matches with the specialty that you have settled.

Pick your Platforms: Do appropriate research before picking the platforms that you need your Netflix-like services perfect with. For this part, our group of specialists suggests checking examination and different details, which incorporate the target audiences’ socioeconomics. These measurements will furnish you with a harsh thought regarding which stage will end up being progressively viable for your streaming app.

The audience is the key: Your crowd is the way to progress for your video streaming app, to productively direct potential users to your app by utilizing web-based life. Well, known web-based life platforms like Facebook, Instagram, Twitter and so on can go about as an incredible medium to ‘spread the news’ about your digital services.

Stage 2: Selecting a Business Model

The choice to finalize a business model can be a precarious circumstance for individual business people and companies to manage. One thing that should be said before we can push forward is that following a similar business, as the Netflix app does not assure you of progress.

In any case, if your principal objective is to turn into a direct contender to the Netflix service at that point make a site like it, at that point, you should set yourself up to put in a few couples of years on building your business beneficial first before considering surpassing Netflix.

Monetization: The monetization of a streaming platform is started based on its subscription model so that you can advance some factor plans for your target viewers. For example, you can charge a month to month, quarterly or even yearly expense and yet, you shouldn’t disregard free preliminary variants like the one offered by Netflix app for Mac.

Overall Value: For the situation of each effective association, you will see that you shouldn’t fear losing cash on a momentary premise if you have the alternative to procuring more over the long haul. Be that as it may, before taking a chance with the cash, you ought to likewise decide the lifetime estimation of your users because without it you can’t upgrade your general esteem.

Greatest Profit: With a variety of specific occasions and activities of users, the app developers will see that the more dynamic users are, the more they are happy to pay for services for a more extended timeframe. So to build your benefit to the greatest, you ought to pursue every user with the assistance of measurements in regards to the app and take notes of client conduct.

Complete Expenditure: Marketing is the thing that pitches an item or a service to users that is the reason showcasing costs are another real section that should be dealt with. The marketing consumption ought to never be excessive if your business model cannot effectively foresee the future condition of your video streaming app.

In short, it can be said that the development process of cloning a Netflix app or building one on a similar concept is expensive and requires a significant amount of precision, especially when finalizing the marketing strategy as the competition is rising rapidly.

How Much Does It Cost To Develop An App Like Netflix?

A few unique brands of Video Streaming apps are on the ascent. Do you plan to develop another video streaming app? You should guarantee that you are putting forth some extra features in it. Introducing an app like that as of now exists in the market is not adequate.

Here are a couple of features that are a great idea to incorporate your video streaming app. You may hire dedicated app developers who can develop your app in the blink of an eye utilizing these features.

     (1) The Option to Share Videos

Video streaming app can help you hugely in sharing recordings. With its assistance, guarantee that you are sharing live TV recordings. You can likewise share records from the different sources as well. Depend on it; you will have a marvelous experience and great content.

    (2) Social Network Coordination

Nearly everyone today has long range informal communication profiles like Facebook, Twitter, and YouTube. You can explicitly affect your recordings to your supporters through your app. Video streaming apps permit sharing of the considerable number of profiles of the informal organization in one stage.

   (3) Stream Live Video

You can appreciate live video streaming monstrously If it is conceivable through your app. Hence, you have to execute this part in your app. Such a segment can fuse Facebook Live Recordings, YouTube Live Recordings, and so on. If you need, you can make a live video streaming app yourself for your customers.

   (4) App Monetization

There are different ways to perform App monetization. It is up to you how you utilize your app. Regardless of whether you are putting forth it for nothing of expense or chargeable, that chooses your fortune.

You will discover various ways that will help you in making a benefit from your app. Hardly any such ways are:

  • In-App Notices
  • Email Marketing
  • Accomplice Advertising
  • Membership
  • Sponsorships
  • In-App Purchases

    (5) Notifications

Notifications are very famous with most business people having an app for their companies. If you can go through notifications effectively, it can do ponders. It will be a unique technique to contact customers. You can shape a relationship with your target audiences and furthermore follower those into making the move that you are seeking.

When you are using it accurately, message spring up helps you in:

  • Incrementing deals through the advancement of items, new dispatches, or some selective arrangements
  • Improve client encounter
  • Help convert prospective application clients to known clients
  • Help send monetary transaction receipts instantly
  • Drive the clients to other showcasing channels, for instance, online networking channels and so forth

    (6) Storage

Customers are going to utilize your video streaming app on their Smartphones. The running pace of these apps will depend upon the excess network and transfer speed. Offering your customers the alternative of sparing content in phone memory is a critical advance. It will be insightful if you employ dedicated developers to help you in executing such a technique.

   (7) Membership

It is a mind-blowing technique to keep the customers captivated while benefiting. Offer the customers various types of participation. It would empower them to get a persevering stream of content. They can even download some material if they wish to.

   (8) Customer Profiles

It is a huge feature that is especially vital. Your app ought to have the capacity to get to a customer profile. Along these lines, customers can have the ability to supervise everything through the app. They can run everything directly from influencing installments for the content they to lean toward viewing.

Additionally, the customers can get suggestions from what they have seen till date. If they need, customers ought to have the capacity to see their enrollment focuses and update it.

  (9) Social Sharing Alternative

The sharing ability is the most critical piece of your app. Thus, the planning of including the sharing option inside your app can be pivotal. It is that primary angle which will empower you to achieve your target. It ought to be the objective for each powerful customer you set, in any case.

   (10) Review and Evaluations

Empowering the customers to review alongside rating the substance inside your app extends duty. It demonstrates how much time a customer spends on your app. The customers can encounter the feedback and reviews of different recordings or sponsors. From that point onward, they can pick whether they have to watch, download or skip.

   (11) Dashboard

You can likewise term it as the app owner than some other individual. It will enable the app owner to manage the customers. It can even deal with the few shows or content on the app as well. Also, a dashboard helps with managing the benefit and empowers setting message pop-ups. By and by they are the app owner variation of the Client Profile. It offers you a general understanding of controlling the application.

Likely, the most celebrated Video Streaming apps accessible nowadays are Netflix, Amazon Video, Crunchyroll, and so forth. Connect with the top app developers to know more.


So, here comes the most significant question. How much money will you require for developing a video streaming app like Netflix?

Expense varies according to your choice of technique for mobile application development. Custom application development of video streaming application may cost you a considerable number of amounts. However, on RipenApps, all kinds of requirements can be fulfilling in a budget. For more query, come to us at


About Ishan Gupta

CEO & Founder

Ishan Gupta is a CEO and Co-founder of RipenApps, a leading web and mobile app development company specialized in android and iOS app development. Deploying feature-loaded mobile & web app solutions to SMBs globally, it transforms business all around

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