How Your Free Apps Makes Money And Helps In Achieving ROI

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There are hundred thousand mobile applications that are free to download and accessible to users, It may seem counterintuitive, but many of the top grossing apps actually cost nothing to download. Clash of Clans, HBO now, and Spotify Music are just some of the free top grossing iOS apps in the App Store.

How do app creators manage their expenses and profit after the average 4-6 months of time it takes to ship an app?

Below are top 4 proven app monetization strategies:-

1. Advertisements

Ads are an effective and easy way to earn revenue from your apps. You just need to display commercials inside the mobile app and get paid from the third-party ad networks.

There are mainly 4 types of ads:-

Interstitial ads: Full-screen pop-ups that are displayed at specific time frames.
Banner ads: Displayed in different sizes and at the top or bottom parts of the app screen.
In-app video ads: Displayed automatically and generally used as a reward video in exchange for some in-app reward.
Native ads: Native ads are integrated to appear as a natural element in the app.

2. Subscription

This strategy is quite effective. Initially, you can offer users a basic set for a free trial period and then charge the subscription fee to those who wish to continue to access the app content. You can charge them weekly, monthly or annually. Apps like Netflix and Spotify earn huge revenue using this strategy.

Use below strategies:
  • Drive interest and adoption with a low opening price point.
  • Serve the needs of the crowd with an offering that’s just right.
  • Nudge customers up with a super-premium option.
  • Value-Based Pricing

3. In-App Purchase

In-app purchases are directly made from within the app and are usually a quite simple process. They’re typically used to access special contents or features such as power-ups, restrictive levels, or additional features.

We put together following key tactics that will ensure you’re in app purchase conversion rates see a continuous upward trend in the months to come:

  • Get your users hooked to the app.
  • Create an urgency and give discounts.
  • Provide a “Remove Ads” Option.
  • Offer One-Time Deals.
  • Make the Player Earn Your IAP Content.

In simple words, in-app purchases provide an ability to sell a variety of virtual items directly from the app.

4. Freemium Model

“Freemium”—a combination of “free” and “premium”—has become the dominant business model among internet start-ups and smartphone app developers. Users get basic features at no cost and can access richer functionality for a subscription fee.

Following are strategies for a successful freemium app:
  • Build a user base.
  • Deliver top-notch quality.
  • Cut down on costs.
  • Offer one time deals.


Which method is the best fit for your app? Before choosing an app monetization strategy, make sure you do your homework.

If you are also looking for a top app monetization consultancy and finding the above in alignment, we would be pleased to interact with you here at RipenApps, since we are prepared to satisfy all mentioned parameters prior we start.

For the further information contact us and get a free quote of knowledge & consultation.

About Ishan Gupta

With a strong belief that inclusion of mobile technology and digitalisation of processes for any individual or a business will help them to ease their life so that they can be more focused on their Core Business functions, with this intent and an experience of 6+ years our service ranges from consultancy to build next-generation mobile applications for Entrepreneurs/Startups to Enterprise Businesses. Our goal is to provide optimum quality services to our clients at the best reasonable price in the market.

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