Prankur Haldiya
Prankur Haldiya

Top Cross-Platform App Development Challenges and How to Solve Them

As an entrepreneur, you might be planning to provide your app with a seamlessly connected experience across smartphones, tablets, and laptops through cross-platform app development. Although the possibilities and potential of building a cross-platform app are immense, there are some challenges that require strategic solutions for successful development. These challenges might be stopping you from building a seamlessly transcending app for every device and platform.

As you start your app development journey, we have laid down some top cross-platform challenges with robust solutions. This will help you build an emerging app that leads the market without any flaws.

Cross-Platform App Development Challenges And Solutions

In this section, we are going to talk about the leading cross-platform challenges and the most viable solutions to overcome those challenges. By going through these challenges, you can unlock the highest benefits of developing cross-platform apps.


Fostering Seamless Collaboration Across Teams

Achieving that seamless collaboration across platforms is not as easy as it sounds. When you plan to develop your cross-platform mobile app, nearly 75% of your project depends on the collaboration between multiple teams, be it Android, iOS, web, or other important teams.


To bridge the gap in communication between cross-functional teams, you must adopt collaborative tools, agile methodologies, and establish clear communication channels. When you build a culture of effective collaboration and set shared goals with your mobile app development partner, you can establish a clear communication channel.

Safeguarding Sensitive User Information

Did you know that the global average cost of a data breach in 2023 was $4.45 million? When you go cross-platform, you attract a wide consumer base. From Android, iOS, and the web, you are targeting all of them for your app. This leads to enormous amounts of data arriving from multiple sources that require solid handling in terms of safety.


Set the security of your mobile app as a priority, no matter what. Implement robust cyber security solutions like encryption and utilize secure APIs. Further, ask your teams to perform regular security audits and compliance checks to safeguard user data and your business reputation.

Applying Robust Architectural Foundations

Nearly 70% of digital transformation projects fail due to a poorly designed architectural foundation. And, since there are so many teams involved in cross-platform app development, there is a solid requirement for building a strong architectural foundation for your app project.


Choose modern and scalable architectures to build high performing apps and ensure your project stays flexible and adaptable to future changes. Plan regular reviews and updates for the architectures you utilize in your cross-platform app development project. When you hire mobile app developers for your startup, consult about the scalability of your cross-platform app development architecture.

Ensuring Consistent User Experience Across Platforms

Another key cross-platform challenge is ensuring a consistent user experience. Of course, you want to build an app that is identical in terms of design, and performance and speaks your brand tone. Nearly 57% of the users do not recommend a business with a poorly designed mobile app. So, how can you ensure that your app stays consistent and has a resemblance to your brand?


Testing is your best friend while ensuring a consistent user experience. Do check your app on multiple devices as much as you can, even after updating it or introducing any new feature. Gather user feedback and take it seriously. When you apply what users want in your app, your user experience will ultimately improve, fostering a smooth and consistent user experience across devices.

Optimizing App Efficiency

It is projected that over 18 billion mobile devices will be used by users worldwide and the dominating platforms will be Android and iOS. This dominance highlights the importance of optimizing app performance and efficiency for both platforms to compensate for user requirements. To tell you about the diversity of users in these two platforms, nearly 60% of users uninstall an app due to its poor performance.


To counter this, businesses must focus on efficient performance enhancement techniques for mobile apps. It is a good idea to utilize the native components as much as possible and perform regular performance tests of the application. This will help you retain users and enhance the overall app’s agility.

Standardizing Operations for Seamless Functionality

Every business aims to standardize its functionality across platforms, and it is very essential, especially when you are going with cross-platform app development. Nearly, 45% of the new businesses fail due to the lack of standardization of operations. How do you overcome this major cross-platform app development challenge?


Ensure that your cross-platform app development partner implements standard data formats, such as JSON or XML, instead of opting for some other format that is not common.

Understanding And Targeting The Market

Cross-platform app development targets a dynamic set of users. You are going to target users from diverse app platforms, where some might be using iOS devices and some with Android devices, having different tastes in apps. Sharing the numbers, nearly 42% of the startups fail due to a lack of thorough understanding of the market.


When you create the personas of your users, do it thoroughly. This is the main step that will save you from this cross-platform app development challenge. Imagine diverse use cases for your app that align with your targeted audience. You need a solid understanding of the market to build a user-centric cross-platform app.

Engaging Users and Retaining Users

To sustain the success of your cross-platform app, you need to retain users. But it is not that easy because a cross-platform app targets a very wide user base. It is shocking that nearly 25% of users abandon apps after using them once. What can be done here?


To keep your users engaged in your cross-platform app, you have to think of gamification strategies for your mobile app. Also, push more personalized content in your app to let the users feel that the content is specifically designed for them. Even the push notifications will target notifications of their own interest.

Here, you have to apply machine learning models to your app to keep your cross-platform app sustainable for the future.

Navigating Technical Challenges

Another major cross-platform challenge is navigating the technical challenges efficiently. Since cross-platform apps target delivering a native-like mobile app experience, there are a bunch of technical aspects involved that might require you to hire mobile app developers for your project. Nearly 48% of the developers cite that they face compatibility issues in cross-platform app development.


Explore and integrate the most modern and popular cross-platform app development frameworks. Do not go with the old frameworks that are not supported by the most modern APIs. React Native and Flutter app development technologies can be your best bet here. From bug fixing to releasing new features, everything is smooth when you leverage modern cross-platform app development technologies.

Patterning with an Experienced Cross-Platform App Development Company

You can imagine the stiff competition in the mobile app market. With more demands and entrepreneurs stepping right into diverse industries with their unique app offerings, there are so many app developers who want to take over your project. But the challenge remains: who is best for your app development requirements?


When you plan to hire the right cross-platform app development company, explore the portfolios of app development partners thoroughly. Test the cross-platform apps that they have deployed on the app market platforms for iOS and Android. Check what clients are saying about the work of your shortlisted cross-platform app development partners. And then finalize with whom you are building your app.

Wrapping Up

The journey of building a cross-platform app remains one of the most exciting for every entrepreneur. Just like every other process of transforming an idea into reality, cross-platform app development challenges remain prime in the journey. However, with the above-mentioned solutions and considerations, you can not only overcome them but also ensure that your cross-platform app serves a diverse audience and leads the market with confidence.

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Prankur Haldiya

Prankur Haldiya

Chief Technical Officer

Prankur Haldiya, Chief Technical officer at RipenApps is connoisseur who has worked with manifold clients & has given his past 6+ years in making chartbuster apps for App Store/ PlayStore. He has worked on products for the iOS/Android platform of various domains such as Social Networking, E-Commerce, Point of Sale, Business, and Entertainment and considerably more.

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