The love for video sharing on social media apps cannot be neglected. Short-form video creation entertainment apps have taken the most of the market, where millions of people used to spend their free time to show their acting and singing skills.
Besides passing free time, these kinds of apps provide various ways to earn monetizing rewards. Isn’t that prolific? Yes, it is. In this competitive era where every field is occupied with a lot of competition, these short-form video creation platforms give users a pinch of relaxation, where they can enjoy themselves and also come out of different anxieties.
As per huge user’s inclinations towards these platforms, business owners, startups, and big enterprises should come up with these kinds of apps and should tenfold their revenue.
Let’s Sneak Peek at the Market’s Popularity of These Apps:
- Research from Statista says that, as of the third quarter of 2023, the average consumer spend on mobile apps per smartphone was approximately 5.05 U.S. dollars.
- TikTok is the fastest growing social media app in Canada and the most downloaded video app worldwide, with over 875 million downloads from Google Play and Apple App Store users combined.
- The mobile app for the popular video platform YouTube ranked one of the top, with 190.8 million downloads by global users.
- India, Brazil, and Vietnam were the biggest drivers of short-format video sharing.
- In less than 6 months, the short-form video creation app has gone from 1.5 billion to over 2 billion downloads.
Key Factors To Consider For Video Sharing Social Media App Development
There are certain golden factors that your app should have and must be developed by considering to achieve a successful mobile app development. Users always gravitate towards relevance, attractiveness, and offer-enriched pieces where they find their talent worth showing. Simplified, smooth, and easy-to-operate pieces become masterpieces in that case. Unfold some major factors that you should focus on while performing video-sharing social media app development.
Short, Simple, and Easy Build Content
Limit the video duration; it is a smart approach that provides clarity, simplicity, and ease to the users. Create a unique concept and provide users with a limit of a few seconds where they can follow the trend seamlessly with a full-screened video. Use mobile-oriented editing tools and a wide range of options to create different videos.
Target Audience Wisely
Targeting a focused audience is key to success. Unlike targeting all age groups, target millennials only because they are always willing to express themselves on social media and always try to come up with new and exciting stuff. It has been observed that millennials are addicted to their smartphones, and they always keep checking their phones now and then in search of something new and unique.
Reward Earning Potential
Short video-sharing social media app development provides a range of opportunities for their fans and followers to make money and other rewards. A live-streaming feature should be added. There should be options for sending and purchasing gifts, and these gifts should be reached for any amount. This feature and factor entices users to download and use the app.
Trying to collaborate with big brands gives value and authenticity to your app. If your app has strong brand value, it’ll attract more users. Moreover, the features are always key-grabbers. Amazing features like high-speed image capture, broadcasting music videos, interesting filters, and a vast music range add value to your app.
Sounds interesting, right? Now let’s move further to get the insights.
Top Market Players to Refer for Short Video Sharing Social Media App Development
- TikTok is a popular short-form video platform, with over 1 billion users globally. It has become a major player in social media, particularly among younger demographics.
- Instagram Reels is a short-video feature within Instagram, aiming to compete with TikTok. With nearly 1 billion users, it’s a key player in the short-form video market.
- Snapchat Spotlight is a short-form video platform within Snapchat, designed to rival other video sharing applications. It had over 100 million monthly users in early 2021, making it a significant contender in the short-video market.
- YouTube Shorts is a short-form video platform on YouTube. The platform is one of the most popular one among the short video format players.
Interesting and Must-Have Features to Create Short-Form Video Creation Apps:
While going for social media app development targeting entertainment, it is essential to add interesting and must-have features that actually drive more users to your app. Here are some of them to ensure in your short video-sharing social media app development.
Login and Register
The primary element your mobile app developer should provide is a login or registration.
This should be possible either through other social media like Facebook, Instagram, or Twitter or using an email or mobile number.
Simple, Smooth and Impressive UI/UX
Smooth, simple, and elegant UI UX provides users with a great sense of inclination towards your app.
It is anything but difficult to see them in a steady progression while looking at the screen. Follow your loved ones, and set the screen so that you can see the videos of the ones that you follow.
Limit the Psychological Burden
Psychological burden alludes to the aggregate sum of mental ability required to use the app. The cerebrum has a constrained measure of preparing power.
Also, when an app gives an excess of data at the same time, it is overpowering, as the user tends to uninstall the app. In this way, try to limit the psychological burden.
The mess is the most exceedingly terrible foe of good structure. At the point when the interface is jumbled, the users get a lot of data: buttons and icons, at the same time, making the screen look stuffed.
Along these lines, it is prescribed to dispose of anything of this sort and in this manner, improve understanding.
Search for something in the plan that will require users’ effort. This is the thing that your app should do brilliantly. Take the assistance of recently entered information and set it as default as opposed to making them retype once more.
Break Assignments into Chunks
Assembling as chunks helps in associating two distinct exercises. At the point when the stream is coherently associated, it turns out to be simple for the user to continue further.
Take advantage of the familiar screen that users, as a rule, see in an app during video sharing social media app development. Screens like ‘Beginning’ and ‘Query Items’ have become the true guidelines for mobile apps.
There is no requirement for any extra data because the users are now acquainted with the equivalent. This enables the users to use the related knowledge and get drawn in with the app with no expectation to absorb information.
Maintain a Strategic Distance from Language
Clear correspondence must be a top priority. Android and iOS mobile application developers should masterly code this concept, and it will hit a massive fortune. Ask app developers to use phrases and words that you feel are appropriate for your users.
Make a Steady/Consistent Design
Consistency is a basic design standard. Consistency helps in wiping out disarray. There ought to be Visual consistency where Buttons and labels come under, Functional consistency provides an interactive element to the app, and external consistency gives a soothing experience to various devices. Along with these, AI integration will give a marvelous experience to the app, in which the user’s interaction becomes a far easier thing.
Inclusion of Trendy Stuff like Hashtag Challenges
Hashtag challenges fill in as a joining power for the app network. Difficulties offer a chance for the users to contend with each other because of a specific theme.
Duet videos are creating a buzz now, and people like to make videos with some other personalities, like big celebrities or their favorite ones.
If you like somebody’s video a great deal, you have the choice of adding a touch to it by making your own next to each other’s video.
In-build, Vast-listed Music Library
There is an extensive list of channels to look over, including AR impacts, altering instruments, movements, and stickers. The user picks the melody for lip-adjusting, moving, or acting with the music before beginning the chronicle.
Social Media Sharing
There is no use in thinking of something astonishing that users cannot share. Your app should comprehend this truly well, so it should accompany the sharing alternative.
This element causes you to share your video on other social platforms like Facebook, Instagram, Twitter, WhatsApp, and email.
Tech-Stack Required for Building a Short-Form Video Creation App:
AI, Content Delivery Network, Video/Audio Transcoding, MailChimp, Mongo DB, PostgreSQL, and Cassandra database integration
- The Android version contains the power of Java and Kotlin.
- iOS version contains the power of Swift or C.
- Hybrid, Flutter, React Native, and Xamarin are the best ones.
Marketing Strategy For The App
Strategic marketing is a must for making the app a huge success. Apply a prolific strategy to make your app visible among the various
- App Store Optimization
Optimize your app by leveraging the power of ASO(App Store Optimize) to make your app on top, because the app store is flooding with millions of apps, and 561 million apps are downloaded daily from the app stores. Optimization of your app will improve your app’s marketplace.
- Organic Mobile Users Acquisition
To boost app user acquisition, you can funnel traffic from organic channels from different websites to social media platforms to the app store page
How Much Does it Cost to Develop a Short-Form Video-Creating Entertainment App?
The app development cost depends on the app development team and app development company you hire. And app development costs also depend on several factors, like what platform it requires, storage, design, complexity, resources, and lots of skills.
RipenApps has is a master at short video-sharing social media app development. The company’s portfolio consists of masterpieces that clients love. You can give your eyes a beautiful treat by explore our work.
Social media apps are becoming very popular and attractive among people. One can use some of the brilliant power & mechanism of your next mobile app to become a big sensation. The world is already wishing to have a super-sensational short-form video created for the app, so why don’t you take this chance now?
You can turn your unique idea into reality by choosing the right app development partner and dedicated app developers. RipenApps, the leading entertainment app development company, offers many sensational apps in the field of entertainment. Let’s make one for you too; drop us your details and requirements here. We would love to create more masterpieces.
In case you have any queries, please consult us at [email protected].