How Can Integration of AR/VR in Mobile Apps Increase Customer Engagement?

AR VR technologies are changing the way you interact with digital spaces. 

Back in 2016, the world witnessed a sensational phenomenon with the launch of Pokemon GO. It was a groundbreaking Augmented Reality (AR) mobile game that gained the attention of millions of users within a few days.

Several users were hunting for virtual creatures through their mobile phones. This innovative AR game led to millions of active users and its revenue skyrocketed in the first year. It showcases how advanced technologies can create engaging experiences that captivate targeted users and drive more engagement.

Augmented Reality (AR) and Virtual Reality (VR) technologies are turning user’s experiences into reality. Thus, these technologies are changing the way you interact with digital spaces, and enhancing customer satisfaction to a great extent.

In the mobile app development industry, the integration of AR and VR plays a crucial role in increasing customer engagement. So, if you are also looking for the same, this blog will highlight how AR/VR technologies significantly increase your customer engagement and boost your sales.

What is AR/VR?

Augmented Reality or AR is an interactive experience that is a combination of real-world and computer-generated 3D content. It enhances our physical environment with various interactive elements. On the Other hand, Virtual Reality or VR immerses users in a completely virtual environment. Virtual Reality (‘VR’) gives brands the chance to give their customers the nearest experience they can get from a product, service, or place without actually being there.

Incorporating AR and VR provides an immersive experience that grabs the user’s attention and fosters deeper engagement. These advanced technologies seamlessly offer unparalleled opportunities to create unforgettable and impactful interactions with your users.

Overview of the VR/AR Market Scenario

The global market of emerging technologies is experiencing exponential growth. According to the industry reports, the market is expected to rise at the rate of  8.9% CAGR (2024-2029). The overall result of this is that the market VR AR  technology will generate a revenue of US$40.4bn in 2024.

With the growing technological advancements, several tech-giant companies such as Apple, Google, and Microsoft are also investing in these technologies. The continuous growth and market expansion showcase the growing demand for immersive experiences. This shows that Virtual reality in mobile apps increases customer engagement and will help you to skyrocket your business performance.

Benefits of Using AR/VR To Increase Your Customer Engagement

We all are aware of the fact that traditional marketing techniques are hardly helping entrepreneurs grow their businesses. Moreover, business owners are constantly engaged in finding new and innovative techniques to connect with targeted audiences.

Therefore, in this competitive world, it has become mandatory to leverage the latest technologies to avail the maximum benefits. Here, we have mentioned the top benefits of implementing AR VR, that will help your business grow.

Immersive Brand Experience with AR and VR

To provide unforgettable experiences, you must focus on incorporating VR/AR into your custom mobile app development, so the customers will be conveyed with life-like experiences.

Being a business owner, you should be aware of the way that it is so critical to give such an immersive experience to your targeted customers. With AR VR mobile applications, you can drive sales by enhancing their experiences. This will result in building consumer reliability & expanded transformations.

Incorporating AR VR Technologies Ensures Portability

The main objective behind leveraging AR VR in building mobile applications is portability. However, with the incorporation of AR VR-powered mobile apps, your customers get a charge out of portability twined with a staggering virtual world.

Presently, the time when you get an inquiry on your website & app, you can connect with the specific customer within a few minutes. But with AR VR-based apps, you can investigate boundless openings.

Expelling the boundaries of geological contrasts between you and your customers, AR and VR are pushing the cutoff points of creative ability.

The Inclusion Of VR In Mobile Apps Make Brands More Popular & Loyal

AR VR augmented apps are one of the great advancements today which is getting famous day by day. Marketers are continuously uncovering and searching for innovations with which they can address their audience more effectively.

Getting an AR VR-powered mobile app created for your business can enable you to prevail upon an edge your rivals. With your enhanced business performance among your competitors and by investing in AR VR technologies, you are certain to get more clients with improved dependability.

To stand out of the curve, even a well-recognized UI UX design agency focuses on integrating AR and VR technologies into their designs. This helps them to get the desired results.

Provides You With Real-time Feedback

Augmented Reality and Virtual Reality technologies aim to provide real-time feedback. This enhances user satisfaction and gives you instant results.

By making the best use of AR-based mobile apps, your users can see how a particular dress will look or how furniture will fit into their space. Thus, it allows you to get instant feedback on user performance.

In this way, users get satisfied quickly which leads to increased engagement. Along with these benefits, there come various challenges with augmented reality implementation. Therefore, you need to seek expert help to cope with them and get the desired results.

Read Also : Augmented Reality & App Development: How Various Industries Are Transforming?

Personalization and Customization

The emerging technologies of Augmented Reality and Virtual Reality allow a high degree of customization. Thus, your AR VR mobile apps can easily tailor user experiences based on user preferences and behaviors. You can seek help from a professional mobile app development company in USA to integrate personalized options into your app.

Multiple Industries Implementing AR VR Technologies

1. Extraordinary Virtual Experiences In Retail

With the high intent of shopping openings due to online business stores, VR-based mobile apps have given another definition to the new age of technological advancements.

Emerging technologies are quickly altering retail sectors. Retailers are even starting to adopt the latest technologies such as VR (Virtual Reality), to develop engaging and immersive experiences. Whereas, the impact of augmented reality on retail allows their customers to virtually try on clothes, makeup, jewelry, etc before making an actual purchase.

At the point when your customer gets a 3D vision of the item they are keen on purchasing, your VR application serves both of your benefits. One, it gives a top-notch understanding of virtual showrooms and virtual attempt spaces for wearables.

Two, it spares your space by showing three measurements of an item prompting more fulfilled clients. It also helps in bringing down expenses caused by returns and in the end, ensures success and growth.

Read Also : How To Use Augmented Reality in eCommerce To Drive More Sales?

2. VR Experience in Real estate

There is a huge increment and growth in the real estate sector. With the emergence of, purchasing or choosing the appropriate space for the respected task became so easy and interesting.

Before acquiring a working space, perhaps it can be for making a shopping complex or for a corporate office, you can have a fair idea of the property. Your clients will get the appropriate space according to their necessities.

One of the major advantages of incorporating AR-VR technology is that potential buyers can take a virtual property tour from the comfort of their homes. This convenient option increases their interest which results in faster sales and customer satisfaction.

In the real estate sector, Augmented Reality is also used to visualize home improvements and make a more informed decision. It helps your clients to understand how changes would look in real-time after changes.

3. VR in the Education industry

Enhancements in the learning procedure are one of the essential drivers of market growth.

VR plays a huge part in meeting the student’s learning necessities and offers a stage for them to learn proficiently.

Both Virtual Reality and Augmented Reality technologies aim to provide immersive learning experiences. The VR can take students to historical sites or get a closer look at different subjects or topics. Whereas, AR can add more interactive elements to the textbook that will completely bring a huge change in learning. Therefore, it will result in better retention in the long run.

4. VR AR in Healthcare

Even in the healthcare industry, the implementation of both technologies is making a huge impact by improving patient care. It is also improving medical training, especially for working professionals.

VR AR technology is used for immersive training simulations that make it more convenient for medical professionals. Doctors, nurses, and medical staff can practice different complex procedures in a risk-free environment.

Augmented Reality technology can help surgeons overlay sensitive information during operations. This can lead to better outcomes and patient care.

5. Outstanding Experience in Tour & Travels

Just think once how does a hotel, or holiday company convince someone that it can provide an amazing experience when an individual has never tried it?

AR and VR are transforming the tourism and hospitality industry by giving virtual tours of various destinations. In this way, potential tourists can explore the place in a virtual environment before booking their trip.

Augmented Reality is reshaping the travel & tourism industry by offering interactive guides and providing detailed information. VR-added apps could make it possible for customers to feel the place, activities, or other adventures by sitting in one place.

Conclusion

The incorporation of Augmented Reality and Virtual Reality in mobile apps is a strategic move to increase customer engagement. These latest technologies have changed the way users interact with mobile applications. They are providing immersive and personalized experiences which leads to high retention rates and customer satisfaction.

The implementation of AR and VR technologies is offering numerous benefits to increase customer engagement across various industries. They enhance interactivity, offer personalization, provide real-time feedback, etc. Business owners can work closely with a leading AR app development company to leverage cutting-edge technologies into apps to create an engaging user experience.