How To Use Augmented Reality in eCommerce To Drive More Sales?

Augmented Reality in eCommerce is changing the way you shop online. 

Imagine that with the help of an AR app, you can shop and check the fit in real space. With a simple tap, you can activate the Augmented Reality feature and have an idea of how the dress will fit you or how will you look.

You can easily check your dress fit from all angles. This will help you to shop freely without any hesitation.

Augmented Reality has significantly transformed the way we shop and try out products. Incorporating AR in ecommerce comes with numerous benefits. In an ever-evolving world of e-commerce, Augmented Reality is elevating the customer experience.

This tech innovation increases 20% conversion and sales by adequately portraying a product. It can be integrated with machine learning to personalize your customers’ product recommendations based on previous history.

If you are an e-commerce business owner or an entrepreneur interested in AR, you can provide immersive and interactive shopping experiences to your target customers. Hence, the integration of Augmented Reality in eCommerce apps can ultimately help you drive more sales. Incorporation of AR in e-commerce helps you to stay ahead of the competition and to have a keen understanding of consumer needs.

In this blog, we will learn how you can use AR in your eCommerce app to enhance customer engagement and boost sales. By the end of this blog, you will also get the knowledge that will help you to intelligently invest in Augmented Reality in ecommerce apps and to propel success and growth.

So let’s get started

Overview of AR in E-commerce

AR in e-commerce is an innovative way that allows your customers to virtually try on products and to check the products as they are in real space. However, the question may arise “How is Augmented Reality Different From Virtual Reality?”

Augmented Reality in e-commerce is different from virtual reality shopping. For instance: With the help of AR shopping, your customers can bring digital products into their real lives. You can allow your target audience to visualize and try their chosen products in their real spaces. Whereas, Virtual reality in eCommerce aims to provide an interactive experience by placing customers in a fully virtual environment.

Use Cases of Augmented Reality in E-commerce

From shoes to furniture, several examples highlight the benefits of Augmented reality in e Commerce. Around 67% of consumers visit the return page before making the purchase. This is because they are not satisfied with the product received. Hence, Augmented Reality technology can bring many benefits to online shopping.

• Better Customer Engagement: Augmented Reality technology produces 200% more engagement than non-AR equivalents. As your customers can explore products in your store and try them in their space, it increases customer engagement and satisfaction. It also increases their confidence in making a purchase.
• Reduce Product Returns: The AR in e-commerce helps business owners to have fewer returns as your customers can have a look at your products in real life before buying them.
• Provides an Interactive Customer Experience: Augmented Reality provides a better and more immersive experience. Before purchasing, they can explore your product features. This leads to more sales and better ROI.
• Competitive Advantage: Early implementation of AR technology can boost your ecommerce business and help you to stand ahead of your competitors. It helps you to make your brand customer-centric and build a good reputation.

How To Use AR in E-commerce to Drive Better Sales

Augmented Reality technology enhances the way we perceive and interact with the environment. When it comes to Augmented Reality in eCommerce, it provides your customers with a unique shopping experience that bridges the gap between online and in-store shopping. As a business owner, you must integrate AR into your eCommerce strategy to improve customer satisfaction and drive more sales. Here, we have discussed how AR can help boost e-commerce sales :

1. Virtual Try-Ons: Shopping Experience Like Never Before

One of the most notable benefits of Augmented Reality in eCommerce is the ability to allow virtual try-ons. After purchase, the customer may realize that it doesn’t suit them. This reduces conversion rates. So, if the shoppers are not getting what they are expecting, it can increase your return rates. In this case, Augmented Reality helps your target customers understand what they are going to purchase.

2. Interactive Product Demos: Intelligent Decision Making

Augmented Reality in e-commerce gives you the chance to interactive product demonstrations. It allows your customers to navigate several features and functionalities of your product. They can try them in a virtual space.

Let’s take one of the popular Augmented Reality eCommerce examples of a furniture retailer who makes the best use of AR technology to let customers imagine how the furniture would look and fit in their place. This will help your customers to understand your product details and make an informed decision before buying them.

3. Better Product Visualization: Influence Purchasing Intention

Augmented Reality technology helps you to view your products in 3D and make them imagine about the products feel. Due to enhanced visualization, they can get a better picture of the purchase compared to traditional 2D images.

If a customer is doing jewelry shopping, they can use AR to view it in 3D and have the option to zoom in to get intricate details. When they get detailed views and information, it influences them to purchase without any second thought.

4. Social Media Filters: Encourages To Shop

Nowadays, youngsters and people are more active on social media such as Instagram, Facebook, and Snapchat. They are more used to AR filters. For the past few years, the filters are not only used for fun but also to capture the shopper’s interest.

Slowly and gradually several companies are jumping on the AR visualization and making the optimum use of the filters. It comes with several benefits such as allowing shoppers to test the product, boosting audience engagement, helps you to stand out from the crowd.

5. AR-Powered Marketing Campaigns: Builds Brand Reputation

Incorporating Augmented Reality technology is a powerful way to increase the results of campaigns and boost sales. It provides great opportunities for business owners to leverage AR for creative marketing campaigns. With the implementation of AR, they can engage their target audience in unique ways. There are several options to explore such as creating AR-based interactive advertisements.

You can also take a step ahead to conduct virtual events that grab the customer’s attention and the audience will interact more with your brand. By investing time, money, and effort in marketing campaigns, you can increase brand loyalty. It will help you to drive traffic to your eCommerce platform.

6. Personalized Shopping Experiences: Attract Customers

By incorporating advanced AR features into your e-commerce app, you can provide a more personalized shopping experience. Business owners can do it by analyzing customer preferences and previous purchase history. Through a powerful mobile app, you can also recommend products to tech-savvy shoppers that match their individual preferences. This approach will not only result in better customer engagement but also skyrocket your sales. However, for this, you will have to seek help from ecommerce app development company to effectively leverage AR technology into your mobile application.

Read Also : How E-Commerce App Development Benefitting Online Businesses?

Real-World Examples of AR in E-commerce

Augmented reality in e-commerce is buzzing. From small businesses to iconic brands every business size is driving the power of this innovative technology. The market is full of various popular augmented reality e-commerce examples that inspire how e-commerce businesses can drive better sales using AR technology.

Here, we have discussed some of the famous case studies of Augmented Reality in the e-commerce sector that demonstrate how AR improves e-commerce sales.  So, have a look at them:

IKEA Place App

The IKEA Place app is a virtual place through which the brand showcases its products so that one can visualize them before finalizing the purchase. IKEA’s AR-based application enables targeted audiences to visualize how furniture will look in their homes or offices. You can see and check the color, size, and style and choose the one that matches your space requirements. The company has smartly placed 3D models of furniture in their real environment world. After investing in Augmented Reality and app development, they were able to reduce the return rate by 30% which employees efficiency and also saved their time and money.

Read Also : Augmented Reality & App Development: How Various Industries Are Transforming?

Sephora Virtual Artist

Sephora’s Virtual Artist features use emerging technologies to allow users to try on makeup virtually. The latest app update of Sephora Virtual Artist allows you to analyze your skin tone and suggest the perfect makeup shade suitable for you. This interactive feature helped Sephora to boost its customer engagement and conversion rates. The main reason was that customers could see how they would look or the maybe will suit them but they could also get virtual step-by-step tutorials to match their makeover with their outfits. Their customers can compare various styles instantly. This showcases that Augmented Reality and Virtual Reality can help increase the conversion ratio of your business.

Nike Fit

Nike has been experimenting with Augmented Reality for a few years now. The company moves a step ahead to work on new experiences powered by emerging technologies. Nike Fit is a product that uses Augmented Reality and Machine Learning to analyze and find the perfect shoe size. It works by evaluating the picture of your phone and identifying the shoe size that perfectly fits you. It also allows consumers to explore different options that are available in Nike’s shoe catalog. They have built their Augmented Reality (AR) Apps in such a way, that the camera will pop up and by standing next to a wall, you can point your mobile phone at your feet. After this advanced feature, you can recognize your feet and it will tell you your ideal shoe size. The entire process takes less time and thus it attracts several targeted audiences.

The Important Role of AR in Ecommerce Apps To Boost Sales

Augmented Reality shopping is taking an edge over traditional online shopping. This is because the Augmented reality eCommerce app allows users to visualize products in their real-world environment. It provides them with a more interactive shopping experience. Moreover, it reduces the gap between online and in-store shopping experiences.

Your customers can use AR-based mobile apps to explore AR features such as virtual try-ons for wearable items or interactive 3D product views for electronics and many more. By this, they can make an informed decision and minimize the chances of disappointment upon delivery. It will encourage your customers to spend more time on the platform. Apart from this, top mobile app development companies are incorporating AR in their UI UX design services to improve the overall user experience.

By investing in AR e-commerce apps, you can boost sales and foster your brand loyalty. Due to technical advancements, it has become crucial to integrate AR technology to stay ahead of the curve. Apart from this, you can meet the highest expectations of your tech-savvy customers.

However, to build a powerful AR in e-commerce app, you need to partner with a leading AR app development company to bring a digital transformation. The ecommerce app supported by AR can be a game-changer for your business.

Your app could offer virtual try-ons for fashion items, enabling customers to see how clothes, shoes, or accessories will look on them before making a purchase.

Conclusion

Augmented Reality technology has great potential to change the e-commerce industry as it provides interactive experiences. If you are a business owner, integrating AR into your eCommerce app will help you enhance customer engagement, improve conversion rates, and reduce product return. With the evolving technology, the scope of AR in eCommerce is endless. It can open multiple new opportunities to reach out to targeted customers and provide them better experience. When you meet the evolving needs of the audience, they will be more interested in your product which will drive sales.

So, what are you waiting for? Connect with a top-notch mobile app development company in USA, and build an ecommerce app powered with AR advanced features. Explore the future of Augmented Reality today and skyrocket your sales!