Power of Mobility in eCommerce Business
Vaibhav Sharma
Vaibhav Sharma

Take Your eCommerce Business To Next Level With the Power of Mobility

Mobility in eCommerce business is acquiring a fast pace. The e-commerce industry is changing its landscape by making online shopping far more manageable with mobile apps’ help. The traditional way of buying and purchasing things was quite complex. But today, the help of e-commerce has changed the way to look at the buying & selling activities for users and vendors.

Technology & trends have digitalized the face of e-commerce. With advancements in consumer behavior, mobile apps have the potential to exceed the expectations of users in a productive & creaseless manner. Improve the shopping experience & build a long-lasting relationship with your customers by choosing mobile apps as your technical partner.

If you own an eCommerce business, then you should be ready to adopt eCommerce mobility services. Why? This is because the power of mobility solutions is transforming the eCommerce industry. In this blog, we will discuss how mobile apps and mobility services affect the landscape of online shopping and why eCommerce businesses should care for it.

Before Unlocking the Benefits, Gaze What the Market Has to Say

  • By 2025, mobile commerce sales are expected to generate $700+ Billion in revenue.
  • 93% of smartphone users in the age group of 18-39 use smartphones to purchase.
  • Online retailers see more than 50% of traffic coming from mobile devices.
  • eMarketer expects global retail E-commerce sales to reach $7.058 Trillion by 2025.
  • 82% of Internet users in the United States have used a mobile device to shop online
  • 35% of US consumers use only their mobile device to buy online
  • In 2023, the total sales revenue of US retail eCommerce gained $273 Billion.
  • Experts estimate that US mobile commerce sales will eclipse $420 billion
  • Conversion rates from mobile apps are 3x higher than mobile sites
  • Mobile shoppers spend 2x as much money as other customers
  • 53% of smartphone users buy from company-specific apps
  • 42% of smartphone users plan to do more shopping from their mobile devices in the coming year

Potential Benefits Mobile Platform Brings to the eCommerce Industry

Here we are mentioning some of the potential benefits of eCommerce with mobile apps and mobility eCommerce. These benefits are giving great heights to the mobility eCommerce in 2023-24 and raising the sector’s bars to a great height.

Potential benefits mobile platform brings to E-commerce industry

1. Mobile-friendly Shopping

It has been recorded that mobile applications in searches, purchasing, selling & track delivery of goods have increased by 80% over the past few years. This is the witness of the power of mobility in eCommerce for businesses’ expansion. Websites for accomplishing eCommerce-related tasks are not enough now, as they require the power of complete mobile app development. To give high visibility to your brand so that it reflects at every corner and every palm, give your e-commerce business- the power of mobility. Give your brand a treat of great mobile application and your user, a flexible way to shop.

2. Contact-less Payment

The devastating situation of the current pandemic is not getting settled very soon, but the lives & activities need to be done regularly. Well, in that unsafe scenario, the world found a new way to stop the transmission of disease- social distancing. But this normal way of “social distancing” has challenged businesses in many ways.

The eCommerce industry too witnessed a downfall in its sales & growth, especially during the Covid-19 pandemic attack. But mobile apps have given a breath of relief to various enterprises by offering contactless payment. Your users aren’t required to contact you directly, but you can provide a contactless payment gateway to keep your users safe.

Let your users buy the goods via mobile apps and perform a contactless payment to make themselves safe. In that way, the use of mobility in eCommerce business has made e-commerce business operative during a pandemic. A variety of mobile payment solutions are there to make contact-less payments:

  • Apple Pay
  • Google Pay
  • Amazon Pay
  • Visa Checkout
  • PayPal etc.

3. Growth in mobile app users

Consumers love to window shop or buy products in their leisurely time. And, with the advent of smartphones, consumers no longer want to sit with laptops, desktops, or books. They do it all with their smartphones. So, why do you not want to shift when all your customers are on mobile platforms? Since the benefits of mobile commerce are immense, customers are likely to prefer online shopping with platforms that are mobile-friendly. However, you must ensure that your application loads the fastest because 47% of customers leave if an app takes more than 2 seconds to load.

4. Personalized Aspect

It is one of the top reasons why the rise of mobility in eCommerce business is taking a fast pace. To satisfy customers, personalization is the primary factor that streamlines the online shopping experience. Personalization gives shoppers a vast-varied way to seek out various products and services. As a result, mobile apps enable your store to showcase the products broadly. Shifting your store to mobile makes follow-ups & other gestures consisting of leaving emails, and product detailing far easier. Apps are giving users a better approach to seeking products and product details. Make your store & products more personalized with the power of mobile applications.

5. AR Inclusion

AR with Apps already has started grabbing the market. Several e-commerce companies have implemented this tech-combo of AR with Apps to provide virtual experience to the customers. Several restaurants and eyeglass companies have already started this mind-blowing concept to show virtual tours & frames to consumers. This will apply to e-commerce, where Multi-Vendor E-commerce Marketplaces allow visitors to virtually try on clothing items to “see” how they will look in the chosen stuff.

6. Social Commerce Emergence

When stores sell online and offline & marketing can be done socially, likely selling & marketing through multiple online channels i.e., Amazon, Facebook, B2B, eBay, etc., e-commerce stores can set various sources to sell & market their products. Giving your store mobile visibility could lead to social visibility as people can get to know about your store or product by scrolling the feeds of their social channels. As a result, social commerce’s emergence to m-commerce is making the customer more engaging.

7. Higher Conversion rates

At the end of the day, it is about business. And all companies are looking forward to unlocking more business. A mobile app hereby delivers you higher conversion rates. The conversion rate increases by 130% on the mobile app as compared to a mobile browser or desktop website. Products go to the cart and stay there for a longer period. And most likely, customers buy them in the end. So, having a mobile app will undoubtedly bring more customers to you. Therefore, business mobility will likely be impacted by this. And it will lead to increasing the impact of mobility in eCommerce business.

Top Emerging eCommerce Trends That Will Impact Your Business Mobility

1. Mobile Shopping Surge

More and more people are using their smartphones to shop online. In 2024, this trend is expected to grow even bigger. This means businesses need to make sure their websites and apps work well on phones. If they’re easy to use on mobile devices, customers will have a better experience shopping, which can lead to more sales.

2. Social Media Influence

Social media platforms like Instagram, TikTok, and Pinterest are becoming important for shopping. People often discover new products through these platforms. Businesses that engage and share interesting content on social media can grab the attention of potential customers. It’s like having a storefront where people hang out online.

3. Rise of AI and Chatbots

Technology like artificial intelligence (AI) and chatbots is getting more popular in online shopping. AI can help businesses understand what customers might like to buy based on their previous purchases. Chatbots are helpful assistants who can answer questions and guide customers through the shopping process, making it easier and more personalized.

4. Customer-Centric Approach

Focusing on what customers want and need is super important. Businesses that pay attention to what customers like, what they don’t, and their feedback can make changes to give them a better shopping experience. Happy customers are more likely to come back and buy again.

5. AR/VR in eCommerce

Another exciting trend is using technology like Augmented Reality (AR) and Virtual Reality (VR) for online shopping. AR lets customers visualize how a product might look in their own space before buying it, like trying on clothes virtually. VR creates immersive experiences, like virtual showrooms, making shopping more engaging and fun.

The Future of Mobility in eCommerce Business

If you are solely operating on an E-commerce website and do not have any form of a mobile app, you are at a disadvantage. Although there are so many businesses that are still to go mobile, you can be the early mover. An E-commerce app will unlock a competitive edge for you, and before the biggest competition realizes the power of mobility, you will be the one leading the game.

In 2024 and onwards, E-Commerce app development will solve many problems for the retail industry, delivering growth to businesses. Right now, every retailer is working with platforms like Amazon, and you can build your legacy by building a mobile application.

Conclusion

Recent years have increased the demand for mobile apps in various industries, and e-commerce is at the top among the rest. Let your store be on mobile by giving it the wings of the mobile app and grabbing the eCommerce app development trends. Get a good developer who can take your site mobile or create an app encouraging customers to download and use it.

Want To Take Your eCommerce Business To Next-Level_ Book a Free Consultation Now

FAQs

Q1. How do I take my e-commerce business to the next level?

You can take your E-commerce business to the next level through the following strategies:

  • Building a mobile app
  • Website Renovation
  • SEO-friendly product description
  • Great image quality

Q2. What is the future of e-commerce business?

The future of the E-commerce business is sustainable. The industry will see a growth rate of 265% packing enormous opportunities. By 2023 e-commerce will be a $5.9 trillion industry.

Q3. How does mobility impact e-commerce?

Mobility is a trend because more and more users are shifting to mobile apps. Building an E-commerce mobile app will ensure that you are in the mobility trend and deliver what users want. This, in turn, will deliver more growth to E-commerce businesses.

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WRITTEN BY
Vaibhav Sharma

Vaibhav Sharma

Business Head

Vaibhav Sharma is the Business Head of RipenApps, the fastest-growing mobile app development company. Holding expertise in creating a user experience, he has a firm grip on product strategizing that gives clients a clear roadmap of their product development lifecycle.

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