How Customization Plays a Gratifying Role in Mobile App Development
Ishan Gupta
Ishan Gupta

How Customization Plays a Gratifying Role in Mobile App Development?

Imagine you have bought a car that is both luxurious & feature-rich. It has all the required features like perfect air-conditioning, an effective surrounding system and, other aesthetic & tech features for which you were dreaming about. The car is performing splendidly, and you are contented with all the required functions.

Now imagine the situation in which a car dealer is proposing a car that is pretending to be a luxury car but has not have such advanced features but can do just stripped-down functionality. It is just entirely different from the car, which you had dreamt about, but someone is proposing it as the same as your dream car is at a reasonable cost and its feel. Would you be helpful to this deal?

Now this goes the same with the mobile apps also. Take a look at the stats related to customization:

  • More than 70% of consumers only engage in personalized messages.
  • Approx. 90% of US marketers reported that personalization on websites and apps results in increased revenue.
  • A survey found that through custom app development the efficiency improves by 93%, ROI by 76% and team productivity by 91%.

When it comes to choosing specialized mobile applications such as On-demand mobile app services there are two main options that you have to choose. Either customized mobile app-designed specifically to give all features which user required or off-the-shelf mobile apps a ready-made mobile app that is only meant to perform some basic functionalities.

Of course, the customized mobile app would be the smart choice.

Before Moving To The Context, Let Us Discuss What Mobile App Customization Is?

Needless to mention the impacts of mobile app industry on every spectrum of business, like, on-demand, grocery or fashion.

To give your users a sense of ownership & your app should be flexible to some extent according to their taste. This includes being able to customize the app color, fonts, and most importantly, the privacy settings (for social apps). This process is termed as customization.

Coming to the custom mobile application development, every business has their own target groups. And every target group demands specific features and functionalities that will not be available in the standard application solutions. In order to meet the unique requirements of the targeted groups, custom application development solutions come into the picture.

Points To Be Remembered While Implementing Customization In Mobile App

Customization of mobile application should be done by taking take of some crucial aspects

  • Make the customization choices compelling but make sure that it does not overwhelm the usefulness of the mobile app.
  • Include the options like changing in colors, fonts and different parts of mobile apps.
  • Also, include a leaving point in the app because the user usually does not like the app running in the background because it consumes RAM & battery as well.
  • Use the power of data analysis to segment your users. According to the location, space, device and more, you can segment your user’s data. In order to deliver the best user experience, you can customize the application experience to your diverse target audience.
  • Use Push Notifications! Push notifications are a great way of personalizing your application. Through push notifications you can send discount alerts and information related to the profiles and interests of the users.

Nothing can beat a mobile app with a customized touch.

What Are The Advantages Of Customizable Mobile Apps?

Custom app development can boost your business significantly in terms of growth and revenue. A user and a business owner can elevate various benefits through customization.

Advantages Of Customizable Mobile Apps

Provides The Exact Set Of Features That Users Or Business Needs

Customization helps to avail the mobile app precisely the same as you thought for. Off-the-shelf apps cannot give the full set of features required for covering the needs of users and businesses.

The Potential for Business Improvement

During the need analysis phase, customization helps mobile app developers to add the features that resolve the daily issues that users face. By customization, developers can offer a solution that performs daily tasks along with the new potential for further improvements.

Provide Reliable Support Services

The mobile app development company who is developing your mobile application will give the reliable support service as it falls under the customizable app’s category. You will get urgent & updates in case of unexpected bugs arriving.

Seamless Integration

Custom tailored apps have high potential of seamless integration. The current business system , process and operations can easily be aligned with the business operations. When the integration is smooth, your business gains competitive advantage whether it is in terms of custom satisfaction, user engagement or it is about streamlining the business operations in case of unexpected bugs arrival.

Provide High Security

With the off-the-shelf app, there is always a possibility that the app can be copied, as a result the malefactor will get the chance of using app vulnerabilities to get access to the sensitive data. Customization of applications makes this worry behind because the custom app development companies give the complete assurance of security.

Features Can Be Added One-By-One

Through customization you get an opportunity to add the features one by one, if you are not entirely sure about the range of features required specifically. New formulation can be done by using a basic version of the app via customization.


In case if you are dealing with off-the-shelf mobile app development then you cannot eliminate all issues that arrive in mobile apps during its utilization. but if you are executing customization or adopting custom app development solutions then there can be various benefits waiting for you in the way of mobile app development.

Hope you found it useful!

Want to win the competitive edge with your application

Are you ready to discuss more about customization with us? Feel free to reach us in any context at [email protected]


Q1. What is Custom Application Development?

Custom application development is a process of customizing, designing, and deploying applications, specifically for a business and its user requirements.

Q2. Top Benefits of Custom Mobile Application Development?

Custom mobile application development unlocks ample benefits for a business. These include:

  • Better efficiency
  • Improved scalability
  • Boosted security
  • Enhanced user experience

Q3. Why Custom Mobile App Development is a Better choice?

Custom mobile apps are always a better choice because the development process aligns with your specific business requirements. Unique ideas require custom solutions to win the competitive edge in the market.

Connect with us to discuss your Project.

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Ishan Gupta

Ishan Gupta

CEO & Founder

With a strong belief that inclusion of mobile technology and digitalisation of processes for any individual or a business will help them to ease their life so that they can be more focused on their Core Business functions, with this intent and an experience of 6+ years our service ranges from consultancy to build next-generation mobile applications for Entrepreneurs/Startups to Enterprise Businesses. Our goal is to provide optimum quality services to our clients at the best reasonable price in the market.

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