social media app development trends and statistics
Ishan Gupta
Ishan Gupta

An Overview of Social Media App Development Trends & Statistics

Social media app development trends are going to bring a seismic shift in the way we communicate. It is transforming how individuals and businesses are connected with the world.

A wide range of social media apps have significantly changed the concept of communication and revealed its new features. It is worth noting that only Facebook alone has 3.065 billion mobile users monthly! Yes, although it is hard to believe it is true! More than 300 to 450 million people are sharing stories on Instagram and WhatsApp separately every day, and 70 million people were posting daily to Messenger day just six months after its launch.

These amazing facts have geared up all the social media app development companies to look forward on social media app development.

Overview of  Social Media App Development Market

Social media is a network which enables users from all over the world to get connected with their friends, family and distant relatives. These are the networks which allow people, organizations, and companies to create the exchange and share information over it. For example, people can post or share pictures, videos, or they can express themselves through social media.

Increasing Demand for Social Media Apps

Well, it’s not a lie to say that mobile apps are a boon to all social media sites in a way to grow in this technical era.

Mobile Apps are the virtual communities where people can create an account, fill in their details and log in and can simply have the advantage and flexibility of the apps full of features. Few examples of successful social media app are Facebook, Twitter, Instagram, and Snapchat. Mobile apps connect users with people, groups and communities already present in that social media network.  This will enhance mobile app development services on the next level.

Social Media App Development Growing Market Statistics

The market report says that social media is the love child of the World Wide Web. It comes in many forms such as blogs, forums, business networks, photo sharing platforms, social gaming, microblogs, chat apps, and social networks.

According to the Statista industry reports: The social media market is increasing continuously. The total revenue is projected to grow at an annual growth rate of 7.30% ( CAGR 2022-2027). Also, the global market volume of social media will expand to US $189.50bn by 2027.

Dominating social networks usually have a high number of user accounts or strong user engagement metrics. Let’s take an example, If we deep dive into social media app statistics, Facebook has become one of the largest social media platforms with more than 3.07 billion MAU worldwide. has more than 2.2 billion MAU worldwide.

After its launch, relative novice Pinterest was the fastest independent website in History to reach more than 11 million monthly unique visitors but fell behind other players who appeared in recent years, such as photo-sharing social network Instagram or microblogging platform Tumblr.

If you are looking to build such an engaging platform, you can work closely with a reputed social media app development company. They will provide you with a complete social media app development guide to build a leading social network app.

How Social Media App Development is Beneficial for Businesses?

Do you remember the days of traditional media, when a lot of money is spent to gain popularity through billboards and TV advertising?

At the time you have to pay through your pocket. But now the time has changed. Social media has changed everything, and small business has been placed on the same path as the big companies.

As a small business owner, you don’t have to run here & there looking for thousands of dollar-before you can react the target audience with your offers. There is no need for that again.

The demand to build a strong brand has floated from traditional to social media. It’s high time you capitalize on this new trend.

Use of Social Media Apps For Marketing

As per Mashable, social media marketing is the process of generating website traffic or attention through social media sites.

In brief, it is the process of using social media networks such as Facebook, Twitter, LinkedIn, and more to promote your brand and earn high revenues.

If we take an example then many of the business has generated higher revenues via social media marketing…

  • Tchibo Company had invested in social media and had earned 1.3 times ROI.
  • L’Oreal uses social media for recruitment purposes and the result they got is 153 applicants.
  • Cadbury’s leveraged its Facebook page to increase 40,000 new fans and 350,000 provoked people who participated in its campaign.

Top Social Media App Development Trends

social media app development trends

If due to some reason, you were not able to capitalize on the promising social networks and if your business doesn’t use social media marketing to its fullest, don’t worry.

Social media is not going anywhere soon, at least not in the coming years. So you should be using it to promote your app. The revolutionary social media app development trends mentioned below will show you why.

Social Messaging

One of the most common social media app development trends is private social messaging.

People prefer using social media messages more than communicating & engaging on social media. The ever-growing popularity of these apps is largely accredited to people’s increasing attraction for social messaging. These days, social messaging apps with instant message feature become famous more quickly because they can provide quick and desirable communication solutions.

Business owners can also seek help from a top-notch Social media app development company to build a feature-rich social messaging app.

Virtual & Augmented Reality

Other popular social media app trends are Virtual Reality and Augmented Reality. They have proven a big thing in the tech industry. The futuristic technologies made the user’s virtual experience. 360-degree videos launched by Facebook and YouTube allow users to share their experiences using VR technology. 3D video chat is an additional possibility to connect and entice your app users. Both these technologies are now ready to provide a more realistic approach.

Apart from this, the integration of AI in social media app industry is also booming at a rapid speed. Therefore, you must leverage the latest emerging technologies to make your social media app succeed.

Read Also: Augmented Reality & App Development: How Various Industries Are Transforming?

Social E-Commerce

Almost all the dominating social networks enable their users to purchase products within their apps. Think of Facebook, Twitter, Instagram, Pinterest, and recently Snapchat.

Social media is accounted to the second most positive network that users visit when looking for something to buy online.

Therefore, your investment in social e-commerce apps will be worth it to attract more targeted users. Well-recognized mobile app development companies in India can help you work on your next social e-commerce project. So, you can also reach out to them.

Live Video

Live video sharing has taken the social media world by storm as users can stream the live video in real time. These social media app trends are becoming more famous because people move to online mediums thereby forcing the content providers to shift their focus to the content streaming. In coming days, live video streaming will become one of the most important features of social media apps.

Chat Bots

As per the reports by Grand View Research, the global chatbot market size is estimated to be around 5,132.8 million in 2022. No doubt, it is expected to increase at an annual growth rate of 23.3% from 2023 to 2030. This shows the increasing demand for chatbots.

There are also chatbots in WeChat, Slack, Viber, iMessage, and many other platforms

Social Advertising

Social networks are as smart as search engines are. They use algorithms to personalize the unrefined social content based on what their users will adore.

This makes it harder for businesses to have their posts seen. This is why brands spend especially on social advertising year after year.

According to a social media app statistics report, global social media ad spending is expected to be around $247.3 billion. It showcases an increase of 14.3% as compared to the previous year.

Conclusion

Social media app with all necessary features can generate high revenue and offer many business benefits. It can give you higher ROI with a proper social media app development process and right promotional approach.

At RipenApps, our expert app developers have accomplished several social media app projects. We can incorporate various technologies to make a unique social media mobile app for iOS or Android for your business. So, you can contact us for your next social media app development project.

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WRITTEN BY
Ishan Gupta

Ishan Gupta

CEO & Founder

With a strong belief that inclusion of mobile technology and digitalisation of processes for any individual or a business will help them to ease their life so that they can be more focused on their Core Business functions, with this intent and an experience of 6+ years our service ranges from consultancy to build next-generation mobile applications for Entrepreneurs/Startups to Enterprise Businesses. Our goal is to provide optimum quality services to our clients at the best reasonable price in the market.

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