Ishan Gupta

How Customization Plays a Gratifying Role in Mobile App Development?

Imagine you have bought a car that is both luxurious & feature-rich. It has all the required features like perfect air-conditioning, effective surrounding system and other aesthetic & tech features for which you were dreaming about. The car is performing splendidly, and you are contented with all the required functions.

Now imagine the situation in which a car dealer is proposing a car that is pretending to be a luxury car but has not such advanced features but can do just stripped-down functionality. It is just entirely different from the car, which you had dreamt about, but someone is proposing it as same as your dream car is at a reasonable cost and its feel. Would you be helpful to this deal?

Now this goes same with the mobile apps also because when it comes to choosing specialized mobile applications such as On-demand mobile app services, there are two main options that you have to choose from

Either customized mobile app-designed specifically to give all features which user required or off-the-shelf mobile apps a ready-made mobile app that is only meant to perform some basic functionalities.

Off course, the customized mobile app would be the smart choice.

Before Moving To The Context, Let Us Discuss What Customization Is!

Needless to mention the impacts of mobile app industry on every spectrum of business, like, on-demand, grocery or fashion.

To give your users a sense of ownership & your app should be flexible to some extent according to their taste. This includes being able to customize the app color, fonts, and most importantly, the privacy settings (for social apps). This process is termed as customization.

Points To Be Remembered While Implementing Customization In Mobile App:

Customization of mobile application should be done by taking take of some crucial aspects

  • Make the customization choices compelling but make sure that it does not overwhelm the usefulness of the mobile app.
  • Include the options like changing in colors, fonts and different parts of mobile apps.
  • Also, include a leaving point in the app because the user usually does not like the app running in the background because it consumes RAM & battery as well.

Nothing can beat a mobile app with a customized touch.

What Are The Advantages Of Customizable Mobile App?

A user and a business owner can elevate various benefits through customization.

Provides The Exact Set Of Features That Users Or Business Needs:

Customization helps to avail the mobile app precisely the same as you thought for. Off-the-shelf apps cannot give the full set of features required for covering the needs of users and businesses.

The Potential for Business Improvement:

During the need analysis phase, customization helps mobile app developers to add the features that resolve the daily issues that user faces. By customization, developers can offer a solution that performs daily tasks along with the new potential for further improvements.

Provide Reliable Support Services:

The mobile app development company who is developing your mobile application will give the reliable support service as it falls under the customizable app’s category. You will get urgent & updates in case of unexpected bugs arrival.

Provide High Security:

With the off-the-shelf app, there is always a possibility that app can be copied, as result malefactor will get the chance of using app vulnerabilities to get access to the sensitive data. Customization of application makes this worry behind because the custom app development companies give the complete assurance of security.

Features Can Be Added One-By-One:

Through customization you get an opportunity to add the features one by one, if you are not entirely sure about the range of features is required specifically. New formulation can be done by using a basic version of the app via customization.


In case if you are dealing with off-the-shelf mobile app development then you cannot eliminate all issues that arrives in mobile app during its utilization. but if you are executing customization or adopting custom app development solution then there can be various benefits will wait for you in the way of mobile app development.

Hope you found it useful!

Are you ready to discuss more about customization with us? Feel free to reach us in any context at


About Ishan Gupta

CEO & Founder

Ishan Gupta is a CEO and Co-founder of RipenApps, a leading web and mobile app development company specialized in android and iOS app development. Deploying feature-loaded mobile & web app solutions to SMBs globally, it transforms business all around

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