How would you feel having a sportsbook in your pocket, where you can place real-time bets, track live scores, and cash out instantly—all with just a few taps.
That’s the convenience and thrill that apps like Betway offer, which made it a massive hit in the global sports betting market.
The global online sports betting market is estimated to reach $146.36 Billion by 2032. So, building a sports betting app is no longer just an innovative idea—it’s a lucrative business opportunity.
However, replicating the success of Betway isn’t about simply creating an app with basic betting features. It demands a strategic blend of robust technology, seamless user experience, real-time data accuracy, and strict compliance with gaming regulations.
Whether you’re a startup eyeing a slice of the betting market or an established business looking to expand into this fast-growing sector, understanding the core features, challenges, and best practices is essential.
In this guide, we’ll break down how to build a highly profitable sports betting app like Betway—from the must-have features and to monetization strategies. So, let’s dive into the playbook for creating a winning sports betting platform like Betway.
Table of Contents
What Is Betway?
Betway is a leading name in the world of online gambling. This application consists of sports betting, casino gambling, and esports gambling. It was launched in 2006, it soon became one of the most popular and trusted betting platforms in the UK and present globally.
This app gives many betting opportunities for online bettors in sports such as football, basketball, cricket, tennis, and extra markets which most sites do not ponder about such as darts and esports.
Betway’s greatest asset sits in its live betting sections by far. This way, the users are able to set a wager on the sports they want to watch live without having to leave the comfort of their streaming site. They can either cash out during play or sit through watching their bets while staying engaged through their mobile phones.
This vibrant gaming experience is indeed the best go-to solution for millions of bettors who can rely on Betway for a convenient online betting experience. And therefore, Betway has turned out as a favorite model for new businesses. Seeing its massive growth and success, many startups today are working with mobile app development company in UK to build sports betting apps like Betway.
What Makes Betway A Leading Sports Betting App in the Industry?
Betway is among top fanstasy sports betting apps in the world. It is widely reknowned for rewarding its users with a broad range of bonuses and exclusive offers. According to the latest market reports, Betway company group reported to generate revenue of $1.7 Billion in 2024 year-on-year. And this massive success is due to the following features that this app offers which made Betway among the leading sports betting apps in the industry.
1. User-Friendly Interface and Smooth Navigation
Having an easy-to-use and straightforward user interface contributed significantly to Betway’s reputation. Regardless of whether you are professional betters or using the app for betting for the first time, Betway provides a seamless experience with categorized bets, simple bet slips, and instant transitions from one section to the next.
For any top sports betting apps, quick and easy access are the standout features for a hassle-free gaming experience. But if your app contains complex features and architecture it is better to consult a dedicated UI UX design agency to build a user friendly UI for your app.
2. A Variety of Betting Markets
The number of lucrative bets in Betway goes up into the hundreds. It includes many major sports such as football, cricket, basketball, tennis, horse racing, and then down to specific competitions like esports betting. This diversity stands as a benchmark for companies looking to join this trade. Here, for a business looking for how to create a betting app, a multitude of bets is the key factor in garnering and maintaining users.
3. Having Real-Time Data and Live Betting
This feature allows you to bet with the game going on. With the app updating odds, scores, and stats live, Betway enables its user base to make an informed decision on-the-fly. Such live data integration becomes one of the primary keys advised in sports betting app development guide since its benefits extend to building higher engagement and retention among users.
4. Solid Security and Licensing Compliance
Betway app highly proritizes on security standards. It comes with a full set of licenses and employs encryption on all communication to secure both your data and transactions. As your goal is also to build a similar app like Betway it is vital to implement solid security features such as two-factor authentication, KYC, and encrypted payments.
This then serves to develop the layers of credibility and trust in one’s product. Therefore, before you partner with any sports betting app development company ensure this aspect critically.
5. Multiple Payment Options and Fast Withdrawals
Deposits and withdrawals made by Betway are hassle-free. With different payment methods available – credit/debit cards, e-wallets, bank transfer , they all work seamlessly and instantly.
On top of all these, what the app is mainly considered for is the expedited withdrawal process, ensuring rapid quickest-of-requisitions process. Which eventually gives an amiable customer satisfaction. Any startups going to invest in sports betting app development services must focus on incorporating this key factor.
Read Also: How Much Does it Cost to Build a Sports Betting App Like 1XBET in Dubai?
6. Bonuses, Promotions, and Loyalty Programs
Betway is widely popular for giving bonuses, free bets, and regular promotions. Its loyalty programs reward the most frequent customers with cashback and offer exclusive. For the majority of startups and enterprises looking to create a betting app, this could naturally support building long-term customer loyalty.
7. Advanced Analytics and Betting Insights
Betway also provides detailed insights, tips for betting, and forecast analysis to app users to enhance their betting strategy. Officially, it delivers a lot of analytical statistics, match histories, and the wisdom of experts. This data-driven approach reflects top trends in sports app development, where real-time analytics and predictive insights play a key role in enhancing the user experience.
Read Also: Sports App Development Guide: Trends, Ideas, & Key Features
Understanding The Business Model of Betway App: How Does A Sports Betting App Make Money?
Betway’s business model is based on cross-channel earning. In fact, its capacity to diversify income streams, and to maintain a high level of user engagement, provides a perfect blueprint for other potential betting app entrepreneurs who are aiming to build highly profitable sports betting apps like Betway. Below we have discussed the business model of Betway giving you a roadmap on how does a sports betting app make money
1. Revenue Through Betting Margins
At the heart of Betway’s business model is its betting margin strategy, which is the difference between the true probability of an event and the odds offered to the users. This margin ensures that Betway earns a consistent profit regardless of the outcome.
For instance, even if bettors win frequently, the margin on each bet ensures that the platform maintains profitability. This is a standard practice among the top fantasy sports app development companies, where controlled odds management creates a sustainable revenue stream.
2. Commissions and Service Fee
Betway also gets revenue from the commission levied against winning bets, which ensures a constant income from winning wagers. The added service fee on some payment processes generates another income stream. Commission-based revenues could be sustainable for startup companies offering betting apps for free or near free.
3. Subscription and Premium Plans
Betway runs almost exclusively on a freemium model, offering some premium futures like exclusive betting insights, preferential access to special deals, and improved odds payouts to VIP members only.
This premium plan sets the tone for a continued income stream.These premium plans create a recurring revenue stream, which is a popular strategy used by many betting software development companies to boost customer lifetime value (CLTV).
4. Advertising and Sponsorship Deals
Betway is a big pool for drawing advertisement revenues by advertisers and sports brands. The app displays promotions, sponsored alerts, and ads of partner brands. Further, Betway’s branding on sports teams and leagues offers greater gains through more visibility into the brand.
Following this route, new companies seeking future-proof app ideas for the sports industry could be assured of a regular revenue stream through the presence of ad spaces and brand affiliations.
5. Data Monetization and Insights
Through complete data on their users, the company at Betway can make predictive business forecasts and give out analytics to third-party customers. The anonymized data on betting patterns, user behavior, and market trends is valuable to sports organizations, advertisers, and research companies, generating additional revenue. This form of data monetization is gaining traction as more betting software development companies explore data-driven profit models.
6. In-App Purchases and Microtransactions
To enhance user engagement, Betway offers in-app purchases like exclusive betting tips, advanced statistics, and virtual currency for fantasy-style contests. These microtransactions add another layer of income without requiring additional bets. For businesses wondering how do betting apps make money, offering in-app purchases is a proven strategy to increase average revenue per user (ARPU).
Key Steps to Develop a Sports Betting App Like Betway
Now, let’s discuss the technical part that plays a decisive role in building and launching a perfect app like Betway.
1. Conduct Thorough Market Research and Identify Your USPs
Before development starts, the existing market scenario of sports betting apps must be grasped. It is wise to scrutinize prominent rivals such as DraftKings, and FanDuel to know what makes these good attributes and design patterns such good advantages for users.
One has to learn what has been going on in the market from the standpoint of market trends, local laws, and emerging user inclinations. Study market trends, regional regulations, and evolving user preferences. This will help you pinpoint gaps in the market and define your app’s Unique Selling Propositions (USPs)—whether it’s offering superior odds, faster payouts, or unique betting options.
Read Also: Guide to Building Fantasy Sports Apps Like FanDuel
2. Clarify Your Outline for Essential Features
To create a robust sports betting platform, you need a strong set of core features that ensure seamless functionality and an engaging user experience. Incorporating these fundamental features will enable your app to deliver the essential betting experience. However, since online sports betting holds a great diversity it is advisable to consult a reputed mobile app development company in USA.
They will give you valuable ideas on how to engineer your app architecture and ensure that the app is kept up-to-date. RipenApps being an expert in this field know very well what core features your app needs.
Key Features of a Sports Betting App Like Betway:
3. Integrate Advanced Features for a Competitive Edge
Core features serve basic purposes for an app like activity, user interface, and flow. Advanced features also enhance engagement and retention. It is essential to ensure that the additional features perform on both iOS and custom Android app development. For starters, what advance features that can take your app into the ranks of top performers such as Betway would be:
- Betting Tips from Machine Learning Algorithms
- Live Streaming of Matches
- Support for Multiple Languages and Currencies
- Push Notifications
- Social Media Integration
4. Choose the Development Approach
The next step is deciding how you want to develop your sports betting app. This factor plays an important role especially in terms of cost. Generally, You have three options:
- Native approach: It gives excellent performance and UX. Two separate apps are built for such development on Android and iOS platforms, consuming even more time and money.
- Cross-platform approach: You can create a single app for all mobile OS platforms with the least development period and expenses. This is the best approach in the case you are looking for a faster promotion in the marketplace.
If budget is what restricting you to invest then collaboration with a cross platform app development company that has a highly respected record in cross-platform solutions could be the best way.
5. Finding the Right Sports Betting App Development Company
It is this factor which can determine the future existence of your app. Look out for a company which is already established with expertise in building scalable and feature-rich sports betting platforms.
Have a check on their testimonies and projects from the past, and see if they have had opportunities to develop and implement gambling elements. That partnership with an experienced sports betting software development company may provide you with the substantial help of serving API integration, payment systems, and security aspects.
6. Test the Beta Version and Update on Feedback
At project completion, your application will be tested thoroughly when it goes through the beta phase upon launch. This will allow for the actual or real feedback of users to come while capturing any bugs the app may have prior to final release. Uprooting bugs pinpointed in the beta developmental phase will give you a chance for the best selections in terms of the most reliable and best-conditioned fitness application possible.
Read Also : Top Sports Industry Challenges: How Mobile Apps Can Resolve Them
7. Launching and Marketing Your App
Once development is complete, conduct thorough testing through a beta launch. This allows you to gather real-user feedback, identify bugs, and optimize performance before the official release. Refining your app based on beta feedback will help you deliver a polished and stable product.
What is the Cost to Develop a Sports Betting App like Betway?
The cost to develop a sports betting app like Betway can range anywhere between $50,000 to $300,000 or more. However, the exact value depends on multiple factors such as the app’s complexity, features, platform compatibility, and the development team’s location.
A basic app with core features like user authentication, betting options, and payment integration will fall on the lower end of the spectrum. While an advanced app with real-time match streaming, AI-powered recommendations, and multi-language support will increase the overall sports betting app development cost.
Therefore, if you want to have a clear estimation on how much does it cost to buid a sports betting app it is better to get a quote from a dedicated sports betting app development company based on your project requirements.
Final Thoughts
The key to building a successful sports betting app like Betway lies in crafting an experience that resonates with modern bettors. From meticulous market research and feature-rich development to an intuitive UI and strategic launch, every step shapes your app’s potential in the highly competitive sports betting industry.
Your sports betting app must offer something incredible to gain an edge in this competitive market. Therefore, to succeed, it is crucial to collaborate with a reliable sports betting app development company like RipenApps that understands industry trends and compliance requirements.
FAQ’s
Q1. How Much Does It Cost To Build A Sports Betting App Like Betway?
The cost to develop a sports betting app like Betway typically ranges between $50,000 and $100,000, depending on factors like features, platform (iOS, Android, or both), design complexity, and third-party integrations.
For a more advanced app with real-time data streaming and AI features, the cost can be higher. Partnering with an experienced sports betting app development company can help you get accurate cost estimates and ensure a seamless development process.
Q2. How Can I Ensure The Legality Of My Sports Betting App Like Betway?
To ensure legality, you must:
- Obtain relevant gambling licenses based on your target regions.
- Comply with local and international gambling laws, such as UKGC, MGA, or US state-specific regulations.
- Integrate KYC (Know Your Customer) and AML (Anti-Money Laundering) measures to maintain compliance.
Q3. How Can I Attract Users To My Sports Betting App Like Betway?
You can attract users by:
- Offering sign-up bonuses, free bets, and referral rewards.
- Implementing targeted marketing campaigns through social media, Google Ads, and influencer partnerships.
- Ensuring a user-friendly interface and providing reliable customer support.
- Adding real-time betting insights and push notifications to boost engagement.
Q4. How Can I Monetize My Sports Betting App Like Betway?
You can monetize your app through:
- Commission on winnings: Charging a small percentage on user bets.
- In-app ads: Displaying relevant ads or sponsored content.
- Premium subscriptions: Offering exclusive features or ad-free experiences.
- Affiliate partnerships: Collaborating with sports leagues, teams, or brands for promotions.