9 Best Ways For MVP Testing For Successful App Launch

Can you believe MVP testing turns a simple app idea into a top-successful app?

When Instagram was first launched in 2010, it was not a fully-featured app. However, today it is one of the most popular photo-sharing apps with several users worldwide. The app started with a simple MVP focusing on limited photo-sharing filters for its users.

Instagram app launched its MVP with simple functionalities to gather user’s feedback. They monitor user engagement, retention, and sharing behaviors. This allows them to support video content and come up with several advanced features such as direct messaging, stories, video content, etc.

Therefore, MVP testing before the full launch can ensure the overall success of your app.

This demonstrates how effective is MVP testing in ensuring a successful app launch. Apart from this, this also underscores the importance of MVP testing to validate ideas before scaling up.

So, if you are also an entrepreneur looking to launch an industry-ready MVP app, then it’s important for you to know all the possible ways to test MVP for the success of your app.

In this blog, you will discover the top 9 ways for MVP testing to ensure a successful app launch into the market.

What is MVP Testing?

MVP testing or Minimum Viable Product Testing is an app development process where a basic version of your app with limited features is launched to a selected group of users. The main objective is to collect valuable feedback and improve it accordingly. It also helps you to validate your app’s visibility before its full-fledged development.

Developers can assess the targeted user’s interactions through MVP testing and identify potential improvements. Thus, it helps the app development team to minimize risks and MVP development costs. They can also redefine your app to ensure success after launch.

Why is MVP Testing Crucial for Your App Development?

MVP is the most basic version of your app, with some limited features that allow you to gather valuable feedback from early users. Therefore, MVP testing is crucial for your app development because it will enable you to test the app’s core functionalities, discover potential flaws, and check whether your MVP products fit in the market.

It is crucial for your app development process because of the following ways:

• One of the fastest and most accurate ways to receive user review
• It is considered as a core of your app
• Helps you to evaluate your app performance
• Deals with security issues in the best possible way
• Allows you to create an improved version of the app

9 Ways For MVP Testing

1. User Feedback and Surveys

76% of businesses attribute their growth to gathering regular feedback from users. By getting direct feedback from potential users through interviews and surveys, you can understand your audience better. This will help you to know the target audience’s pain points, preferences, and expectations.

It’s recommended to ask open-ended questions during interviews. This will encourage your users to give more detailed responses. Your survey should be concise but you need to pay attention to gather actionable and valuable insights.

But the question arises, how you will reach the targeted audience for your app review? So, you need to collect a database of customers online and ask them to test your MVP. They will confirm all the major issues they face while using it. In this way, you will have precious validation results that can help you to improve.

2. Landing Page

A well-designed landing page can help you to show your MVP to potential users and businesses can easily connect to their targeted users.

You can take maximum advantage of the landing page as it allows you to collect user’s details so that you can contact them. Another advantage of the landing page to test your MVP is that it presents some basic features to your audience.

They are also useful to gather some essential metrics that show your  product’s engagement level. It can suggest different subscription plans to your audiences and can propel them to opt for them. So, it leads to overall MVP business success and growth.

You can hire a dedicated full-stack developer for MVP development who will be responsible for creating a unique and appealing landing page.

3. A/B Testing

A/B Testing or split testing is one of the best marketing MVP strategies that allows you to compare two different versions of your app. This will tell you which one performs better.

You can opt for this method if you are looking to test two different UI elements such as color schemes or button placement etc. However, according to industry experts, if you want to focus on user engagement and conversion rates, then you should test one variable at a time for clarity.

As per the latest industry reports, e-commerce companies using A/B testing are likely to witness a 200% increase in their ROI. Also, it can enhance customer retention rates by up to 54%. Therefore, it is one of the best strategies and you must pay attention to A/B Testing to test your MVP.

4. Usability Testing

Another effective way of MVP testing is usability testing important to identify user experience issues before your app goes live. A poor usability of your app not only hampers your app functions but causes frustration among users. Therefore, a well-designed user interface can enhance the conversion rate by twice or even more.

You can do usability testing by inviting users to interact with your app in real time and also check how they are navigating your app. You should also gather user feedback to learn about the user’s use, intuitiveness, and pain points.

5. Forums/ Communities

You can explore specialized forums to gain valuable insights into their customers’ challenges. It is also one of the innovative ways for MVP testing to exact information and engage with customers to become a participating member in interactions.

You can utilize these platforms in several ways. You can collect early feedback from your targeted audience to initiate early conversations, discover challenges, etc.

Apart from this forums or communities provide a real-time environment for an interactive development process. Therefore, it allows you to implement the required changes properly. You can change your app as per the community needs and incorporate required features that resonate with the targeted users. They also provide useful insights into future trends to create sustainable apps and shape your MVP in the best possible way.

6. Analytics and Metrics Monitoring

MVP testing utilizes various analytics tools to track user behavior, interactions, and engagement. Usually, MVP testing is data-driven. You need to analyze various metrics to gain some valuable insights into what your targeted audiences like or dislike about your app. Based on that, you can make improvements.

To improve the performance of your app based on feedback, you can connect to top mobile app development companies in India. They follow the best MVP testing strategies to make your app more user-friendly. A leading mobile app development company can help you track key metrics such as user retention rate, engagement rate, and conversion rate that will propel your business success.

7. Email Campaign

You can send emails to critically evaluate the effectiveness of your MVP. Email campaigns are also beneficial for measuring user engagement through links and tracking various responses to follow-up emails.

The email campaign marketing approach is one of the best testing types of minimum viable products. However, when executing this strategy, you need to monitor and keep a check on various critical metrics such as click rate, bounce rate, engagement rate, etc.

Read Also: Building Minimum Viable Product- An Ultimate Key To Turn Your Idea Into Reality

8. Crowdfunding

Crowdfunding for testing an MVP is an indicator of the amount offered by the people. The more the amount offered by them, the more users are interested in your minimum viable product.

If you are a startup, then you can use platforms such as Indiegogo and Kickstarter to run campaigns and get contributions from people. Apart from this, several sites such as Fundable, StartEngine, and CircleUp help you to promote your ideas. However, for this, you must have a solid idea so that people can contribute to your app.

9. Performance and Load Testing

Once your MVP in business starts attracting more targeted users, you need to ensure that your app handles the load. Both performance and load testing simulate real-world scenarios.

One of the major benefits of load testing is that it ensures that your app is stable, scalable, and responds quickly. For this, you can make the best use of various testing tools such as Apache JMeter or LoadRunner that allow you to stimulate heavy traffic and test the limits of your app.

If you are struggling to make optimum use of these tools, then you can seek help from MVP app development company as they have the relevant experience and can handle your project well.

Conclusion

MVP testing is one of the crucial processes of mobile app development. The main reason is that it not only ensures your app but also allows you to improve it to meet the expectations of your targeted audiences.

The above-mentioned ways to test MVP play a crucial role in ensuring your app’s success. You need to incorporate the best practices to redefine your app and enhance user satisfaction.

However, carrying out MVP testing to build an industry-ready app is not an easy task.

So, for the success of your app launch, you can connect with a leading MVP app development company. They will follow the most appropriate MVP testing and will suggest improvements to make your app stand out in the industry.