How AI in OTT Apps Can Help You Attract More Users?

Imagine opening your favorite video streaming app and instantly finding a show that feels like it was picked especially for you. No more scrolling and frustration, just entertainment. This isn’t just imagination; AI in OTT app has made it possible. From personalized recommendations to optimized video streaming, AI is reshaping OTT platforms and helping them retain more users.

In today’s technological era, the OTT market has also become competitive, and businesses want to find new ways to get viewers’ attention and retain subscribers with a huge focus on user engagement. That’s when they need to use AI in OTT app to achieve success and meet their business goals.

With the help of AI’s capabilities, businesses can transform their OTT platforms by personalizing user experience and curating compelling content recommendations. But there’s more to uncover because these are just two of the many features.

AI is the ultimate key if you want to gain a competitive edge and grow your OTT platform’s user base. Today’s blog will explore how AI can reshape the industry and help businesses attract more users. So, let’s get started:

Why Should Businesses Use AI in OTT App?

Over-the-top (OTT) platforms have changed the way audiences consume entertainment by providing on-demand content to users across the globe. With the increasing competition in the industry, businesses need to adopt advanced technologies. The use of AI in OTT app is increasing, but why should businesses use this technology? Let’s explore this in detail:

1. Tailored Content Recommendations

Personalization is the ultimate power of AI, which has increased its use across industries. AI-driven recommendation helps in analyzing user behavior, viewing history, and preferences to suggest preferred content. With the use of machine learning algorithms, tracking engagement metrics such as watch time, likes, dislikes, and search queries to improve content discovery.

Personalized content recommendations are necessary to help users find content that aligns with their interests, increasing retention and reducing churn rates. Businesses should keep an eye on OTT app development cost while including personalization in the application.

2. Improved User Experience With AI Chatbots

AI-powered chatbots are useful in providing customer support by solving user queries related to subscriptions, payments, and technical issues. These AI chatbots are trained to understand natural language processing and provide essential solutions that reduce response time and improve user satisfaction. In addition to this, AI chatbots also help users with content discovery by guiding them based on their preferences and previous interactions. Most business owners include chatbots during the custom OTT app development process.

3. Targeted Advertising And Moderation

AI provides precise audience segmentation which allows advertisers to deliver tailored ads based on user behavior and demographics. With AI-driven ad placement, businesses can ensure that the users receive relevant advertisements. This will result in increased ad engagement and effectiveness. With ad targeting and placement, businesses can increase revenue and enhance the user experience. AI technologies also help detect ad fraud and ensure transparency.

4. AI-Powered Customer Retention Strategies

AI-powered churn prediction models help in analyzing user engagement patterns to identify subscribers at risk of cancellation. Businesses can leverage these insights to implement retention strategies such as tailored offers, exclusive content recommendations, and loyalty programs. With the help of AI-driven tools and retention models, businesses can engage users and reduce cancellations.

5. Real-Time Analytics And Performance Optimization

Artificial Intelligence provides real-time analytics related to user interactions, content performance, and app engagement. Businesses can use these insights to optimize application performance, enhance UI/UX design, and improve overall user satisfaction. AI also allows A/B testing to help businesses experiment with different content layouts, pricing models, and promotional strategies to maximize user engagement.

The integration of AI in OTT app is already transforming the entertainment landscape by offering improved personalization, optimized content delivery, and better monetization opportunities. Now, it’s time to jump to the main topic and understand how AI can help businesses attract more users.

How AI in OTT App Increases User Engagement?

The OTT industry is growing rapidly, with millions of OTT users streaming content daily and binge-watching their favorite movies and shows. With the increasing demand for seamless & personalized content consumption, businesses have understood the need for the integration of artificial intelligence and machine learning during OTT app development. These solutions are revolutionizing streaming platforms, and now we will explore how using AI in OTT app can increase user engagement.

1. AI-Powered Recommendations

One of the most important uses of AI in OTT platform is the deployment of an AI-powered recommendations engine. They leverage machine learning algorithms to analyze user preferences, watch history, and behavior patterns. With the use of AI recommendation systems, the data can be used to suggest content that aligns with an individual user’s tastes to keep them engaged for a longer period.

AI-powered recommendations make it easy to find content they enjoy, which leads to watching more content that matches their preferences. Overall, AI recommendation systems ensure that users spend more time on OTT platforms.

2. Improved Content Organization

AI-generated metadata is very crucial in organizing and categorizing content on video streaming services. After video integration in mobile apps, By analyzing video content through AI and ML in OTT app development, platforms can automatically generate connected tags, descriptions, and subtitles.

This use of AI can help in improved content categorization, enhanced searchability, and efficient indexing. With the help of AI-generated metadata, OTT app development becomes simple and provides organized browsing.

3. Optimized Video Streaming

Smooth playback and high-quality streaming are what every user looks for in an OTT application. These things lead to a positive user experience. AI technologies can improve video streaming by providing adaptive bitrate streaming, ensuring optimal compression without loss of quality, and identifying & solving streaming issues in real time. AI-powered solutions can help streaming platforms deliver flawless content to keep OTT users engaged.

4. Content Moderation And Security

Artificial Intelligence plays an important role in content moderation which ensures a safe viewing environment. AI-driven tools are capable of scanning videos for inappropriate content and applying natural language processing to filter harmful comments. With the use of AI in OTT app, the admins can detect explicit or harmful material, filter spam, offensive language, and inappropriate discussions, and detect unauthorized access.

5. Voice And Visual Search

With the use of AI in OTT app, businesses can allow users to discover content using voice and visual search features. Natural language processing is crucial in enabling users to search for content conversationally. You can integrate voice search, visual search, and multi-lingual support to help users find content using voice, images, and multiple languages. These features are essential to increase user engagement, allowing OTT users to spend more time on the app.

6. User Retention and Engagement Analysis

Businesses need to keep user engagement in mind during the OTT app development process. Artificial Intelligence analyzes viewing patterns, subscription renewals, and drop-off points. AI can identify users who are likely to cancel their subscriptions, it can suggest discounts to retain users and it can provide insights into user interactions. Using AI applications, OTT platforms can improve user satisfaction and boost the long-term retention of OTT subscribers.

Read Also: How To Make Money With Your Mobile App

7. Monetization And Ad Targeting

Advertising a major revenue stream for OTT platforms and AI can help them improve the same. Enhancing ad targeting and monetization it opens doors to new opportunities. AI identifies ads relevant to each user, places ads in optimal positions within content, and detects fake impressions and ad fraud. This is how businesses can earn more money after using AI in OTT apps. However, a partnership with an OTT app development company is crucial to achieve the results.

Real-World Examples of Using AI in OTT App

We have seen some wonderful advancements in the OTT app development landscape due to artificial intelligence (AI). Let’s explore some real-world examples of using AI in OTT app:

Netflix

We all know that Netflix has become the king of the OTT industry by providing wonderful movies and shows to the audience. The platform is a leader in AI-powered OTT app development services, and it uses machine learning to analyze user behavior and provide personalized recommendations. Businesses looking to build similar platforms should explore the Netflix app development guide to understand what it takes to make a platform like theirs.

JioHotstar (Formely Disney+ Hotstar)

Disney+ Hotstar has now become JioHotstar after the partnership of JioCinema. It also used artificial intelligence in its platform to provide optimized video delivery and reduce latency. With AI, they offered adaptive bitrate streaming, high-quality streaming with reduced bandwidth consumption, and categorizing and surface-relevant content for users.

YouTube

YouTube uses artificial intelligence to manage billions of videos while maintaining a safe and engaging platform for users. YouTube uses AI to detect inappropriate content and flags it for review. It also transcribes videos and makes them accessible to a broader audience. Along with this, AI helps them with ad targeting. These are the ways of using AI in OTT app for YouTube. Businesses can partner with any OTT app development company to build an app like YouTube and achieve growth with AI-powered tools.

Final Thoughts

Artificial Intelligence is no longer a futuristic concept, it’s a necessity for OTT platforms looking to grow their user base. With the power of AI-powered recommendations and other benefits, OTT apps can create highly engaging experiences that keep users coming back for more. However, integrating artificial intelligence is not at all easy, and it requires the expertise of top OTT app development companies. We hope that you have understood how AI in OTT app can help businesses attract more users and grow. Artificial Intelligence has the power to turn casual viewers into OTT subscribers and ensure long-term success.