Statistical Analysis of Mobile App Market Performance in 2018 - A Quick Review
Radhika Yadav
Radhika Yadav

Statistical Analysis of Mobile App Market Performance in 2018 – A Quick Review

So, yet another year has passed, and we are on the door of welcoming 2019. Might be you did not experience a significant change in your life, but we cannot mention the same statement for the mobile app industry & technology.
The mobile apps and devices have gone through a constant evolution where one saw the advent of new trends & enhancements of the existing one.

So, it is a great time to overview the 2018 mobile app development statistics & reports, inspecting the insights & facts about the trends & market.

If we look back at the past, then in the last couple of years mobile app development & mobile apps have reshaped everything from our daily life activities to the way of communication. Mobile app development has reshaped various on-demand industries from taxi booking to the food-delivery industry.

If we talk about the statistics- statista revealed that users across the world are expected to touch the number of four million by 2020.

It can be mentioned as a significant shift from desktop to the mobile.

Here, in this article, we have cumulated must know mobile app development statistics & reports into a single list, featuring accurate reports from across the industry.

Here, in this blog, we have cumulative must know mobile app development statistics and reports into a single list, featuring facts and reports from across the industry. Read on to know the latest mobile app development stats.

Mobile Usage Report:

Statista revealed that 61.2% of the globally mobile population accessed the internet from their mobile phone in 2018.
According to ComScore: In 2018, users spend on average 69% of their media time on their smartphones’s report says that mobile devices are expected to carry 80% of global internet practice.
According to research, 65% of the user’s statement is that they trust the relevant mobile source when using a smartphone for analysis.

Mobile App Downloads & Usage Report:

A survey accounted in 2016, and a number came out that worldwide mobile application market was estimated for $108,440 million, and it is expected to grow at a CAGR of 19.2% to reach $311,249 million by 2023.
According to statista, there were around 2.8 million apps at Google Play Store.
According to statista, there were around 2.2 million apps at App Store.
In 2017, a total number of downloads were 197 billion and expected to increase around 352 billion by 2021.
A rise of 10.8% has shown in mobile app downloads between 2017 & 2018.


Precise Report of 2018 on Mobile App Development Statistics


Popular Categories in AppStore:

Stats mentioned below shows the most popular mobile app categories in App Stores.
Let us have a look at the most popular app categories in the Google Play Store & App Store.
As of September 2018, Gaming apps were the most popular app category with 24.86%,
Business apps were the second most popular with 9.80% of active apps.
As of September 2018, Education apps were the popular app category with 8.29%,
Entertainment apps were popular with 7.43% of active apps.
Now let’s have a look at the most used mobile app categories-
• Social Networking with 20% usage
• Music & Spotify with 18% usage

Precise Report of 2018 on Mobile App Development Statistics

Customer Expense on App Stores & Google PlayStore:

When it comes to spending behavior of customer on App Store & Google Play Store, it grew by 22% by last year and reached $18.4 billion.
The Growth has risen-up in 2018 compared to 2017.


By analyzing such an immersive growth in the mobile app industry, you must be thinking about mobile app development for your business, well, in that case, you can choose iOS, Android or both cross-platform app development and can get in touch with our mobile app developers who will assist you with their in-depth skills.

All you need to drop an email at [email protected] and the assistance is all in the way.

Radhika Yadav

Radhika Yadav

Content Strategist

Radhika finds covering the tech world to be an exciting and engaging experience as each day brings new and groundbreaking technologies to explore and write about. A believe that words are our most inexhaustible source of magic, makes her fortify to writing pieces that enhance the visibility of any brand and helps them position themselves in the best possible way.

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