Mobile apps are gradually invading every sector of the economy. From grocery to education, from real estate to poker, you have a slew of options to choose from. Hence it’s wise to say that the mobile applications are now become the lifeline of any business module. Having a mobile app is worth more than just having a simple with a limited reach. A mobile app is something that gives a multi-dimensional expansion to your business by making your reach to maximum number of people and it’s needless to say that more people means more potential to your business.
Getting the audience for your business with mobile app is not a cake walk though, as it requires a lot of brainstorming and market research & analysis followed by the implementation of the strategies to derive people who actually show interest in your venture. There are certain ways by which you can derive the people to your business with a mobile app and multiply your business accordingly.
According to the survey more than 14% of the app based startups fail because of their poor marketing strategies and negligence in the market research. Hence it’s become vital to get thorough with the mood of your target customer before you actually pitch your product to them in physical.
An in-depth research and analysis is one of the key ingredients that can actually spice up your journey as an app based entrepreneur. Let’s find out the ways how to conduct such research and analysis to get some fruitful results.
Mobile app development industry is one of the most promising and competitive industry altogether in the present day world. With over 5 million applications in the app market, it’s not just hard to stay long with your app but also challenging to keep your audience engaged up to the maximum level. Once a user churn up your app completely, he would hardly return to the app after uninstalling it, so not to give them such a room to uninstall it, you need to understand the mood of your audience.
Benefits of Market Research and Analysis
In the present day mobile app-driven world it’s of utmost importance to know your customer’s need and meeting them with your solutions. How this helps you in creating a better product for them or how does that help you in your business proposition. Let’s consider the points below:
- It maximizes the chances for you to improve and thus better chances for success.
- It lets you understand your customers closely with their needs, preferences, and taste, hence providing you a room to add up more personalized features and functionalities into the app.
- In addition to this, this cuts the cost of mobile app development by optimizing its features and making it more user specific.
- You get a refined user base to test your application where you can later put your product for ROI.
- You can launch an app marketing campaign with such a pre-defined user base in your hand.
Baby steps of the Marketing Research
You can’t dream of becoming the marketing goliath with your marketing campaigns overnight instead you need proper stepwise procedure to follow to achieve you goals. The primary step you ought to follow is to study your business plan thoroughly since there are N number of users in both the Android and iOS who are thriving for something unique in the app segment.
To meet their preferences and needs along with a disruptive idea is something very challenging where you need to put all your effort. You may be having a very unique or robust app idea in your mind but that does never give assurance of success. Hence, let your consumers decide whether your app idea is really exclusive or unique.
Digging out the actual need of the consumer base is another key factor that can help you in developing a mobile app via lenses of the customers. For instance, more than 85% customers in the e-commerce app segment look for the discounts on the products similar to the ones last purchased. Hence categorizing your research into two major parts i.e. general understanding and secondary market research can avail you better results.
The General Understanding
The general understanding is based upon the general characteristics of a business that runs among a community or a state. This requires the clutching the nerve of your customer and understanding the basic rule of the market. For instance, if you’re owing a grocery app, you could acquire a large base of users irrespective of their age groups or geography.
Primarily the users would be the homemakers but on the same side, it’s not necessary that the home makers will your only user base since the grocery products can be availed by the people of any walk of life, from students to retired personnel, hence they can be your potential customers. So instead of classifying your audience on the basis of their age groups and genders, it’d be wise to categorize them on the basis of their geographical location and then planning your services accordingly.
Secondary Market Research
This is another crucial aspect of the mobile app marketing research, where you need to watch the behavior of your potential user base very distinctively. Thinking with the broader prospective can avail you better results viz., how your competitors are doing, what are their plan of action and much more.
You can also have a close watch on the factors such as how often the people use a certain grocery application and what are the common products they order more often. In addition to this, their preferred mode of payment etc. You can also consider the ratings and reviews for your app marketing research and analysis.
How to Cash Your Marketing Research?
Now the pivotal question raises among the minds is how to harness all this toil? Since merely research and analysis will not bring you the bucks. To cash your research efforts you can hire a marketing agency or a freelance marketer who’d do the conversion for you according to your customer base and their preferences.
There are certain other ways such as utilizing Google for building your app audience where all you need to gather the data which can be availed from the websites like Statista and other statistical websites which you can put on Google AdWords or Google Trends to popularize your business among your target user mass.
Getting the marketing insights is way simpler if you invest a few hours on Google, you can find all the relevant info and stats for your business.
Understanding the behavior, demographics and lifestyle of your audience is the best way to predict the future of your business in the long because you get the mean output of your efforts after studying these factors about your target user base.
These factors play a vital role in almost every segment of mobile app business. Needless to say, these are the keys that can make or break you in your business. You can’t overlook the power of these three vital components. To achieve them, you can opt for number of methods but one of the most reliable way to gather the information is survey. Surveys can be online or offline, but these surveys brings you the best results whatsoever.
Other Not So Common Ways to Promote Your App
- There are certain other marketing strategies that you can opt to multiply the reach of your business based upon an application.
- Advertisement and brand aware policies
- Connecting with groups with similar interests and getting a sneak peek.
Online affiliations and promotions through bloggers and social media platform to get an audience and their views about your app business.
- Promotions in the communities related to your business via word of mouth and through peer publicity.
Mobile App Marketing is one of the most tedious works to do since it requires a lot of brainstorming to get the people to use your app. Mobile app development is one thing and taking it to the devices is altogether is the different scope of work where you have to encounter with the moods and preferences of the customers irrespective of the fact how much ever good your app is. So, before you head towards launching your mobile app business, you may consult to the above-mentioned factors.